Hi :)
I agree that TDF is growing fast but is tripling in size each year realistic??  

In the first year it started with 20 people and 1 release in one branch.  Here 
we are 2 years later with 'a few' more than 180 people and having gone through 
to the 4 branches with around 5-6 releases per branch (ie a few more than 9 
releases).  
Regards from
Tom :)  





>________________________________
> From: webmaster-Kracked_P_P <webmas...@krackedpress.com>
>To: marketing@global.libreoffice.org 
>Sent: Tuesday, 2 October 2012, 16:03
>Subject: Re: [libreoffice-marketing] donation meter
> 
>On 10/02/2012 04:59 AM, Charles-H. Schulz wrote:
>> Le lundi 01 octobre 2012 à 09:55 +0200, Florian Effenberger a écrit :
>>> Hello,
>>> 
>>> our fundraising campaign officially starts today. Like last time, I'd
>>> like to add a donation meter to our websites, so people can donate
>>> towards a goal.
>>> 
>>> I am not a friend of unrealistic values, just to keep people donating
>>> ("We want one million dollars"). However, since this time, the main goal
>>> is to define our budget for 2013, and therefore determining the
>>> community's resources for next year, I'd like to come up with a senseful
>>> symbolic value. Comparing TDF with any other major free software
>>> organization, our budget is rather low.
>>> 
>>> As an example: We have XY language projects, and each of them should
>>> have a budget of Z, that makes XYZ € to raise.
>>> 
>>> Or: We have XY million downloads, and if we get 0,01 € per download, we
>>> want to raise XYZ €.
>>> 
>>> Anyone has some nice numbers we can work with?
>> I'd go for a total of 500K (max). This being said  I think the marketing
>> list is somewhat unaware of the needed volumes.
>> 
>> Best,
>> 
>> Charles.
>> 
>> 
>>> Florian
>>> 
>>> -- Florian Effenberger, Chairman of the Board (Vorstandsvorsitzender)
>>> Tel: +49 8341 99660880 | Mobile: +49 151 14424108
>>> The Document Foundation, Zimmerstr. 69, 10117 Berlin, Germany
>>> Gemeinnützige rechtsfähige Stiftung des bürgerlichen Rechts
>>> Legal details: http://www.documentfoundation.org/imprint
>>> 
>>> 
>
>I do not know what the current yearly cost is, but:
>
>   Why not take the current hardware and Internet costs and triple it.
>   Then add in the same for projected real marketing costs and see what
>   that give you.
>   Then take that figure and add in another 50%.
>
>That could give a more "realistic" figure for 2012 "donations needed" figure. 
>After that you could increase it by another 20% to 50% for 2013.
>
>Any figure that TDF asks for must have a realistic amount and can be justified 
>with numbers for each line item for the current needs and the projected needs 
>for TDF.  Otherwise, having a super large figure listed will be either a waste 
>of time or worse for the marketing aspect of LO and its reputation.
>
>
>
>
>
>
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