Hello Robert, People don't buy Libreoffice. The ads would not be used to raise money but to drive adoption and.increase brand recognition.
Best. Charles. Le 2 déc. 2012 18:54, "Robert Ryley" <rryley1...@gmail.com> a écrit : > A bit late to this thread, but I have a question: > > What would be accomplished by a Facebook ad campaign? How would that > help the financing or development goals of the project? > > The empirical analysis of Facebook advertising is not good. When > large entities with large budgets and quants to crunch the numbers > start pulling back, you had better re-think your course of action if > something is a good idea. > > For example: > Facebook: The Best Show In Town > http://adcontrarian.blogspot.com/2012/05/facebook-best-show-in-town.html > > Quote: > On Tuesday, the big bomb hit when GM announced it was cancelling $10 > million in Facebook ads. According the The Wall Street Journal... > > "General Motors Co. plans to stop advertising on Facebook after the > auto maker's executives determined their paid ads had little impact on > consumers' car purchases... (GM) will continue to expand its use of > marketing through Facebook's pages, in which marketers can display > content at no cost..." > > Might Facebook be a good medium for LO advertising? Perhaps, but I'd > doubt it. The only time I click on a FB ad is by accident. > > I had a small success earlier this year writing a small blurb for a > trade publication (the American Medical Writers' Association) about > LO. It might be a good idea to get articles about the benefits of LO, > or case studies about organizations that moved over to LO, published > in relevant communities. I would much rather see developers or the > full time members of the organization use the funds, rather than some > advertiser. > -- Unsubscribe instructions: E-mail to marketing+h...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
