Just to keep in the loop... Thanks for the info and links to the various marketing/branding resources, all.
I know people are working on design elements, so I've focussed on pulling together a toolkit for the messaging about LO to different audiences: basically a set of texts for presentations, leaflets and social media which people can download to use and adapt for their own purposes, and guidance on how to deploy them. It means people won't have to spend time reinventing the wheel in slightly different shapes every time, and just as us comms types get the benefit of devs and coders skills, they can get the benefit of ours. I'll be uploading them to the wiki and making them available for download as pdf/odt. I'm currently turning the document into wiki pages - I'll post a link to a mockup wiki in the next few days. cheers Matt On Thu, 26 Feb 2026, at 9:45 AM, Italo Vignoli wrote: > Hi Matt, > > I receive over 500 emails per day, and I have to act on over 100 emails per > day, which means that a single message can slip between the cracks. > Persistence is another asset of open source marketing. If in 2004 I had given > up after my first 4 messages, which were completely ignored, I would not be > here today. > > I have been involved in professional marketing activities since 1981, first > in a US corporation and then in large PR agencies. I am familiar with most > marketing tasks, and what you are doing will definitely be useful for many, > but do not expect everyone to understand the concept of audience > segmentation. Your experience can be used to grow this understanding inside > the community, and this is why I was suggesting a marketing call open to > everyone. > > Best regards, Italo > > On 2/26/26 15:27, [email protected] wrote: >> Hi Mike and Italo >> >> To clear up any confusion, my comment about not receiving any reply to >> previous questions about audiences referred to an exchange on this list on >> Dec 1, where no one responded to my question, so nearly three months ago. >> This wasn't 24 hours. I'm glad things seem to be moving this time. >> >> As per my previous email, I'll develop some messaging per audience, based >> round the previous comments and other material on the website, to circulate. >> When it's done, it will be a kind of library of approved content for >> designers and other people to drop into what they're doing so the messaging >> is consistent and volunteers aren't spending time reinventing the wheel. >> >> Hope that's clear. >> >> Matt >> >> >> On Thu, 26 Feb 2026, at 5:31 AM, Italo Vignoli wrote: >>> Hi Matt, contributing to open source projects in the area of marketing is >>> not like consulting to a regular business, so please expect delays and/or >>> replies which may look weird. Most of the people in the project do not have >>> any kind of marketing background, and in some cases see marketing as an >>> issue rather than an opportunity. >>> >>> In addition, many people are volunteers, and people who are paid like Mike >>> and me do not work full time, and do cover all continents, talking with >>> journalists, supporting local communities, handling branding issues, >>> preparing announcements, managing marketing budgets, speaking at >>> conferences, representing TDF at global level (EU, governments, NGOs, ...), >>> writing blog posts, preparing slide decks for events, writing the Annual >>> Report, and organizing LibreOffice Conferences. >>> >>> I may have missed some tasks, but I am definitely involved almost on a >>> daily basis on all the above tasks. Mike is focusing on slightly different >>> tasks, but the overall workload is the same. All this, with a marketing >>> budget close to zero euro (if compared to any competitor's marketing >>> budget). >>> >>> So, please be patient. In open source projects, patience is one of the most >>> important assets of good contributors. >>> >>> All that said, I think it makes sense to have a call in early March to >>> discuss about future marketing activities. >>> >>> Best regards, Italo >>> >>> On 2/25/26 13:29, [email protected] wrote: >>>> And again... All goes quiet. That's why I can't help. >>>> >>>> On Tue, 24 Feb 2026, at 10:55 AM, [email protected] wrote: >>>>> I'd be interested to know about audiences too, as a copywriter keen to >>>>> help out. I've asked before but there's been no answer. >>>>> >>>>> Matt >>>>> >>>>> On Tue, 24 Feb 2026, at 1:03 PM, Sebastian Brower wrote: >>>>>> Hi Mike, >>>>>> >>>>>> Thanks for sending those links. I took a look at the schools and >>>>>> university >>>>>> flyers and i think they are really good - Especially the modern design. I >>>>>> have some areas I believe I can improve upon and would love to take a >>>>>> shot >>>>>> myself. Any source files would be a great help. Also would you mind >>>>>> letting >>>>>> me know the target audience for the flyer? Are we targeting an average >>>>>> student or a tech-savvy one? >>>>>> >>>>>> Thank you, >>>>>> Sebastian >>>>>> >>>>>> On Tue, Feb 24, 2026 at 2:34 AM Mike Saunders < >>>>>> [email protected]> wrote: >>>>>> >>>>>>> Hi Sebastian, >>>>>>> >>>>>>> On 20/02/2026 11:29, Sebastian Brower wrote: >>>>>>> > >>>>>>>> The main areas that I would like to work on: flyers and graphics >>>>>>> Great, thanks for offering to help! We have flyers that we hand out at >>>>>>> events, in various languages, such as: >>>>>>> >>>>>>> >>>>>>> https://blog.documentfoundation.org/blog/2021/04/23/libreoffice-flyers-for-schools-and-universities-help-us-to-hand-them-out/ >>>>>>> >>>>>>> And a more modern design: >>>>>>> >>>>>>> >>>>>>> https://blog.documentfoundation.org/blog/2021/07/15/libreoffice-flyer-for-schools-and-universities-extra-design/ >>>>>>> >>>>>>> What do you think? If you'd like to work on improved designs, I can send >>>>>>> you the source file. >>>>>>> >>>>>>> Regarding graphics, we have recently contracted a design agency to >>>>>>> improve our graphics, creating things more consistent with our branding, >>>>>>> like: >>>>>>> >>>>>>> >>>>>>> https://blog.documentfoundation.org/wp-content/uploads/2026/02/LO_26_2-light.png >>>>>>> >>>>>>> But of course, there's lots to do. Is there anything in particular >>>>>>> you've seen, that you'd like to work on, or could be improved? >>>>>>> >>>>>>> Cheers! >>>>>>> Mike >>>>>>> >>>>>> -- >>>>>> To unsubscribe e-mail to: [email protected] >>>>>> Problems? >>>>>> https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ >>>>>> Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette >>>>>> List archive: https://listarchives.libreoffice.org/global/marketing/ >>>>>> Privacy Policy: https://www.documentfoundation.org/privacy >>>>> -- >>>>> To unsubscribe e-mail to: [email protected] >>>>> Problems? >>>>> https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ >>>>> Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette >>>>> List archive: https://listarchives.libreoffice.org/global/marketing/ >>>>> Privacy Policy: https://www.documentfoundation.org/privacy >>>> >>> -- >>> Italo Vignoli - LibreOffice Marketing & PR >>> mobile/signal/telegram +39.348.5653829 >>> email [email protected] >> > -- > Italo Vignoli - [email protected] > mobile/signal/telegram +39.348.5653829 -- To unsubscribe e-mail to: [email protected] Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.libreoffice.org/global/marketing/ Privacy Policy: https://www.documentfoundation.org/privacy
