Hi Matt,
I've just had a quick look but this is really good. Definitely worth
creating a page under the Marketing section of the wiki (I can help with
that, if need be) and fine-tuning it. It'll be great to have something
to point at, when people want to promote LibreOffice -- especially in
their native languages, where we may not be active at all. So for this
case, we can encourage translations as well...
Cheers,
Mike
On 20/03/2026 17:25, [email protected] wrote:
Hi everyone
Following up my previous email (see below), here's the link to the messaging
toolkit I mentioned. It's an html file output from LibreOffice Writer with
internal links etc hosted in my pCloud account and should just open in your
browser.
https://filedn.com/lNM1Jheelk5p8S9iWcmtrnJ/comms%20playbook%20v1%20libre.html
As I say, the aim is to complement the leaflet/poster etc. templates with basic
content for different situations and audiences. It's for devs and other people
who don't normally do comms things so they'll have thought through,
professionally produced messaging rather than constantly having to spend their
time reinventing the wheel.
All thoughts and comments welcomed - please post them to the list for
discussion.
(Also, shout if you have any permissions problems opening the file. It should
be public, but sometimes these things need tweaking!)
thanks
Matt
On Wed, 18 Mar 2026, at 10:59 AM, [email protected] wrote:
Just to keep in the loop...
Thanks for the info and links to the various marketing/branding resources, all.
I know people are working on design elements, so I've focussed on
pulling together a toolkit for the messaging about LO to different
audiences: basically a set of texts for presentations, leaflets and
social media which people can download to use and adapt for their own
purposes, and guidance on how to deploy them.
It means people won't have to spend time reinventing the wheel in
slightly different shapes every time, and just as us comms types get
the benefit of devs and coders skills, they can get the benefit of ours.
I'll be uploading them to the wiki and making them available for
download as pdf/odt.
I'm currently turning the document into wiki pages - I'll post a link
to a mockup wiki in the next few days.
cheers
Matt
On Thu, 26 Feb 2026, at 9:45 AM, Italo Vignoli wrote:
Hi Matt,
I receive over 500 emails per day, and I have to act on over 100 emails per
day, which means that a single message can slip between the cracks. Persistence
is another asset of open source marketing. If in 2004 I had given up after my
first 4 messages, which were completely ignored, I would not be here today.
I have been involved in professional marketing activities since 1981, first in
a US corporation and then in large PR agencies. I am familiar with most
marketing tasks, and what you are doing will definitely be useful for many, but
do not expect everyone to understand the concept of audience segmentation. Your
experience can be used to grow this understanding inside the community, and
this is why I was suggesting a marketing call open to everyone.
Best regards, Italo
On 2/26/26 15:27, [email protected] wrote:
Hi Mike and Italo
To clear up any confusion, my comment about not receiving any reply to previous
questions about audiences referred to an exchange on this list on Dec 1, where
no one responded to my question, so nearly three months ago. This wasn't 24
hours. I'm glad things seem to be moving this time.
As per my previous email, I'll develop some messaging per audience, based round
the previous comments and other material on the website, to circulate. When
it's done, it will be a kind of library of approved content for designers and
other people to drop into what they're doing so the messaging is consistent and
volunteers aren't spending time reinventing the wheel.
Hope that's clear.
Matt
On Thu, 26 Feb 2026, at 5:31 AM, Italo Vignoli wrote:
Hi Matt, contributing to open source projects in the area of marketing is not
like consulting to a regular business, so please expect delays and/or replies
which may look weird. Most of the people in the project do not have any kind of
marketing background, and in some cases see marketing as an issue rather than
an opportunity.
In addition, many people are volunteers, and people who are paid like Mike and
me do not work full time, and do cover all continents, talking with
journalists, supporting local communities, handling branding issues, preparing
announcements, managing marketing budgets, speaking at conferences,
representing TDF at global level (EU, governments, NGOs, ...), writing blog
posts, preparing slide decks for events, writing the Annual Report, and
organizing LibreOffice Conferences.
I may have missed some tasks, but I am definitely involved almost on a daily
basis on all the above tasks. Mike is focusing on slightly different tasks, but
the overall workload is the same. All this, with a marketing budget close to
zero euro (if compared to any competitor's marketing budget).
So, please be patient. In open source projects, patience is one of the most
important assets of good contributors.
All that said, I think it makes sense to have a call in early March to discuss
about future marketing activities.
Best regards, Italo
On 2/25/26 13:29, [email protected] wrote:
And again... All goes quiet. That's why I can't help.
On Tue, 24 Feb 2026, at 10:55 AM, [email protected] wrote:
I'd be interested to know about audiences too, as a copywriter keen to
help out. I've asked before but there's been no answer.
Matt
On Tue, 24 Feb 2026, at 1:03 PM, Sebastian Brower wrote:
Hi Mike,
Thanks for sending those links. I took a look at the schools and university
flyers and i think they are really good - Especially the modern design. I
have some areas I believe I can improve upon and would love to take a shot
myself. Any source files would be a great help. Also would you mind letting
me know the target audience for the flyer? Are we targeting an average
student or a tech-savvy one?
Thank you,
Sebastian
On Tue, Feb 24, 2026 at 2:34 AM Mike Saunders <
[email protected]> wrote:
Hi Sebastian,
On 20/02/2026 11:29, Sebastian Brower wrote:
>
The main areas that I would like to work on: flyers and graphics
Great, thanks for offering to help! We have flyers that we hand out at
events, in various languages, such as:
https://blog.documentfoundation.org/blog/2021/04/23/libreoffice-flyers-for-schools-and-universities-help-us-to-hand-them-out/
And a more modern design:
https://blog.documentfoundation.org/blog/2021/07/15/libreoffice-flyer-for-schools-and-universities-extra-design/
What do you think? If you'd like to work on improved designs, I can send
you the source file.
Regarding graphics, we have recently contracted a design agency to
improve our graphics, creating things more consistent with our branding,
like:
https://blog.documentfoundation.org/wp-content/uploads/2026/02/LO_26_2-light.png
But of course, there's lots to do. Is there anything in particular
you've seen, that you'd like to work on, or could be improved?
Cheers!
Mike
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