Yep, I was thinking that there was a section for it on the wiki. On Fri, 20 Mar 2026, at 1:02 PM, Mike Saunders wrote: > Hi Matt, > > I've just had a quick look but this is really good. Definitely worth > creating a page under the Marketing section of the wiki (I can help with > that, if need be) and fine-tuning it. It'll be great to have something > to point at, when people want to promote LibreOffice -- especially in > their native languages, where we may not be active at all. So for this > case, we can encourage translations as well... > > Cheers, > Mike > > > On 20/03/2026 17:25, [email protected] wrote: >> Hi everyone >> >> Following up my previous email (see below), here's the link to the messaging >> toolkit I mentioned. It's an html file output from LibreOffice Writer with >> internal links etc hosted in my pCloud account and should just open in your >> browser. >> >> https://filedn.com/lNM1Jheelk5p8S9iWcmtrnJ/comms%20playbook%20v1%20libre.html >> >> As I say, the aim is to complement the leaflet/poster etc. templates with >> basic content for different situations and audiences. It's for devs and >> other people who don't normally do comms things so they'll have thought >> through, professionally produced messaging rather than constantly having to >> spend their time reinventing the wheel. >> >> All thoughts and comments welcomed - please post them to the list for >> discussion. >> >> (Also, shout if you have any permissions problems opening the file. It >> should be public, but sometimes these things need tweaking!) >> >> thanks >> >> Matt >> >> >> >> On Wed, 18 Mar 2026, at 10:59 AM, [email protected] wrote: >>> Just to keep in the loop... >>> >>> Thanks for the info and links to the various marketing/branding resources, >>> all. >>> >>> I know people are working on design elements, so I've focussed on >>> pulling together a toolkit for the messaging about LO to different >>> audiences: basically a set of texts for presentations, leaflets and >>> social media which people can download to use and adapt for their own >>> purposes, and guidance on how to deploy them. >>> >>> It means people won't have to spend time reinventing the wheel in >>> slightly different shapes every time, and just as us comms types get >>> the benefit of devs and coders skills, they can get the benefit of ours. >>> >>> I'll be uploading them to the wiki and making them available for >>> download as pdf/odt. >>> >>> I'm currently turning the document into wiki pages - I'll post a link >>> to a mockup wiki in the next few days. >>> >>> cheers >>> >>> Matt >>> >>> On Thu, 26 Feb 2026, at 9:45 AM, Italo Vignoli wrote: >>>> Hi Matt, >>>> >>>> I receive over 500 emails per day, and I have to act on over 100 emails >>>> per day, which means that a single message can slip between the cracks. >>>> Persistence is another asset of open source marketing. If in 2004 I had >>>> given up after my first 4 messages, which were completely ignored, I would >>>> not be here today. >>>> >>>> I have been involved in professional marketing activities since 1981, >>>> first in a US corporation and then in large PR agencies. I am familiar >>>> with most marketing tasks, and what you are doing will definitely be >>>> useful for many, but do not expect everyone to understand the concept of >>>> audience segmentation. Your experience can be used to grow this >>>> understanding inside the community, and this is why I was suggesting a >>>> marketing call open to everyone. >>>> >>>> Best regards, Italo >>>> >>>> On 2/26/26 15:27, [email protected] wrote: >>>>> Hi Mike and Italo >>>>> >>>>> To clear up any confusion, my comment about not receiving any reply to >>>>> previous questions about audiences referred to an exchange on this list >>>>> on Dec 1, where no one responded to my question, so nearly three months >>>>> ago. This wasn't 24 hours. I'm glad things seem to be moving this time. >>>>> >>>>> As per my previous email, I'll develop some messaging per audience, based >>>>> round the previous comments and other material on the website, to >>>>> circulate. When it's done, it will be a kind of library of approved >>>>> content for designers and other people to drop into what they're doing so >>>>> the messaging is consistent and volunteers aren't spending time >>>>> reinventing the wheel. >>>>> >>>>> Hope that's clear. >>>>> >>>>> Matt >>>>> >>>>> >>>>> On Thu, 26 Feb 2026, at 5:31 AM, Italo Vignoli wrote: >>>>>> Hi Matt, contributing to open source projects in the area of marketing >>>>>> is not like consulting to a regular business, so please expect delays >>>>>> and/or replies which may look weird. Most of the people in the project >>>>>> do not have any kind of marketing background, and in some cases see >>>>>> marketing as an issue rather than an opportunity. >>>>>> >>>>>> In addition, many people are volunteers, and people who are paid like >>>>>> Mike and me do not work full time, and do cover all continents, talking >>>>>> with journalists, supporting local communities, handling branding >>>>>> issues, preparing announcements, managing marketing budgets, speaking at >>>>>> conferences, representing TDF at global level (EU, governments, NGOs, >>>>>> ...), writing blog posts, preparing slide decks for events, writing the >>>>>> Annual Report, and organizing LibreOffice Conferences. >>>>>> >>>>>> I may have missed some tasks, but I am definitely involved almost on a >>>>>> daily basis on all the above tasks. Mike is focusing on slightly >>>>>> different tasks, but the overall workload is the same. All this, with a >>>>>> marketing budget close to zero euro (if compared to any competitor's >>>>>> marketing budget). >>>>>> >>>>>> So, please be patient. In open source projects, patience is one of the >>>>>> most important assets of good contributors. >>>>>> >>>>>> All that said, I think it makes sense to have a call in early March to >>>>>> discuss about future marketing activities. >>>>>> >>>>>> Best regards, Italo >>>>>> >>>>>> On 2/25/26 13:29, [email protected] wrote: >>>>>>> And again... All goes quiet. That's why I can't help. >>>>>>> >>>>>>> On Tue, 24 Feb 2026, at 10:55 AM, [email protected] wrote: >>>>>>>> I'd be interested to know about audiences too, as a copywriter keen to >>>>>>>> help out. I've asked before but there's been no answer. >>>>>>>> >>>>>>>> Matt >>>>>>>> >>>>>>>> On Tue, 24 Feb 2026, at 1:03 PM, Sebastian Brower wrote: >>>>>>>>> Hi Mike, >>>>>>>>> >>>>>>>>> Thanks for sending those links. I took a look at the schools and >>>>>>>>> university >>>>>>>>> flyers and i think they are really good - Especially the modern >>>>>>>>> design. I >>>>>>>>> have some areas I believe I can improve upon and would love to take a >>>>>>>>> shot >>>>>>>>> myself. Any source files would be a great help. Also would you mind >>>>>>>>> letting >>>>>>>>> me know the target audience for the flyer? Are we targeting an average >>>>>>>>> student or a tech-savvy one? >>>>>>>>> >>>>>>>>> Thank you, >>>>>>>>> Sebastian >>>>>>>>> >>>>>>>>> On Tue, Feb 24, 2026 at 2:34 AM Mike Saunders < >>>>>>>>> [email protected]> wrote: >>>>>>>>> >>>>>>>>>> Hi Sebastian, >>>>>>>>>> >>>>>>>>>> On 20/02/2026 11:29, Sebastian Brower wrote: >>>>>>>>>> > >>>>>>>>>>> The main areas that I would like to work on: flyers and graphics >>>>>>>>>> Great, thanks for offering to help! We have flyers that we hand out >>>>>>>>>> at >>>>>>>>>> events, in various languages, such as: >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> https://blog.documentfoundation.org/blog/2021/04/23/libreoffice-flyers-for-schools-and-universities-help-us-to-hand-them-out/ >>>>>>>>>> >>>>>>>>>> And a more modern design: >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> https://blog.documentfoundation.org/blog/2021/07/15/libreoffice-flyer-for-schools-and-universities-extra-design/ >>>>>>>>>> >>>>>>>>>> What do you think? If you'd like to work on improved designs, I can >>>>>>>>>> send >>>>>>>>>> you the source file. >>>>>>>>>> >>>>>>>>>> Regarding graphics, we have recently contracted a design agency to >>>>>>>>>> improve our graphics, creating things more consistent with our >>>>>>>>>> branding, >>>>>>>>>> like: >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> https://blog.documentfoundation.org/wp-content/uploads/2026/02/LO_26_2-light.png >>>>>>>>>> >>>>>>>>>> But of course, there's lots to do. Is there anything in particular >>>>>>>>>> you've seen, that you'd like to work on, or could be improved? >>>>>>>>>> >>>>>>>>>> Cheers! >>>>>>>>>> Mike >>>>>>>>>> >>>>>>>>> -- >>>>>>>>> To unsubscribe e-mail to: [email protected] >>>>>>>>> Problems? >>>>>>>>> https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ >>>>>>>>> Posting guidelines + more: >>>>>>>>> https://wiki.documentfoundation.org/Netiquette >>>>>>>>> List archive: https://listarchives.libreoffice.org/global/marketing/ >>>>>>>>> Privacy Policy: https://www.documentfoundation.org/privacy >>>>>>>> -- >>>>>>>> To unsubscribe e-mail to: [email protected] >>>>>>>> Problems? >>>>>>>> https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ >>>>>>>> Posting guidelines + more: >>>>>>>> https://wiki.documentfoundation.org/Netiquette >>>>>>>> List archive: https://listarchives.libreoffice.org/global/marketing/ >>>>>>>> Privacy Policy: https://www.documentfoundation.org/privacy >>>>>>> >>>>>> -- >>>>>> Italo Vignoli - LibreOffice Marketing & PR >>>>>> mobile/signal/telegram +39.348.5653829 >>>>>> email [email protected] >>>>> >>>> -- >>>> Italo Vignoli - [email protected] >>>> mobile/signal/telegram +39.348.5653829 >>> >>> -- >>> To unsubscribe e-mail to: [email protected] >>> Problems? >>> https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ >>> Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette >>> List archive: https://listarchives.libreoffice.org/global/marketing/ >>> Privacy Policy: https://www.documentfoundation.org/privacy >>
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