Victor 

> As I see it, the key concept in this regard that Ilyenkov offers is that
just as Marx discovered how social relations can be "embodied" into things
in the form of commodities - through the incorporation of abstract labor
into the value-form - so too, Marxists can explain that social relations are
embodied in all cultural objects - through the incorporation of meaningful
cultural activity into the ideal form.

^^^^
CB: When an idea grips masses ( is social), it becomes a material force.



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