The International Journal of INCLUSIVE DEMOCRACY, vol.4, no.1, (January 2008)
Democrats and the Myth of Change
JOHN SARGIS
http://www.inclusivedemocracy.org/journal/vol4/vol4_no1_sargis_democrats.htm

Again, all this is pretty obvious, but significant numbers of people 
choose to deny the obvious.  So-called progressives seem hell-bent on 
self-deception.  Yet, though so many people are already bored 
shitless by this prolonged election cycle, a tension is building in 
the air as to how this will play out, and it is by no means a trivial 
matter.  First, what plays in the electorate determines the ease, 
rapidity, recklessness and viciousness with which we and the rest of 
the world are going to get screwed in the next few years.  Secondly, 
there is the issue of both mass and governmental response to crisis. 
Obama can't deliver on his vague promises, but what he and various 
factions of the ruling elite will do depends to some extent on what 
the various factions among the masses do, if anything.

That's one dimension of the situation that has been of necessity 
ignored by the mainstream propaganda industry.  It is playing around 
with 'surface' issues, which are not exactly insignificant 
either.  The cultural vocabulary of the three candidates and the 
loyalties and demographics and ideological valences to which they 
pander have some relationship to ideological legitimation and 
fine-tuning of the screw job at hand. The first real black president 
represents a step beyond the first honorary black president and even 
promises to skip the first- white-president-with-a-vagina 
stage.  This is a vast experiment in ideological market research and 
a gamble whose stakes are much higher for us than for the ruling 
elites, who have a multitude of backup plans. Obama hasn't gotten 
knocked off the tightrope as yet, and his victory could be an epochal 
symbolic victory at least, realizing the demographic diversification 
of elites that the New Democrats have to make possible, and 
accommodating the dinosaur segment of the white population to the 
fact that 21st century America will not be a white one.  Modest 
affirmative action is very good for business, after all.  There will 
also be a place for the bigoted troglodytes, but of they took over 
the culture completely, the society would collapse.  The mass media 
machine, for all the overt right-wing bias of some of its sectors 
(FOX news) still must maintain a facade of inclusiveness and balance 
and openness (the Jon Meacham / Tom Brokaw types) that accommodates 
all the elements of a consumer society.  These people love Obama for 
a reason, and also, they don't hesitate to throw up the obstacles to 
Obama's acceptance, for the same reason.  They know the only question 
is, will white American accept him with all the anomalous exotica 
(from its standpoint) that comes with the Obama package?  Will Obama 
be the candidate of globalization, or vicious ignorant animals like 
McCain, or more slightly more elevated versions of neoliberalism like 
Clinton?  Obama has made it this far because the system is a mess, 
and if it survives, the generational shift may enable the Obama 
package to sell.

Interestingly, the cover story of FAST COMPANY is about the "Obama 
brand" and why it's good for business. Indeed, the very use of the 
word "brand" reveals a lot. We are the guinea pigs of an expensive 
market research program.  How it will end up is anybody's guess.



  


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