You can of course get some reasonably useful, if crude, info just by asking the obvious questions of the Twitter search page or API. As Heather says, Twitter being a rolling stream of stuff that floats across your UI it doesn't really make sense to ask "how many people read each tweet"; all the same, the original question included the aim of knowing "what time of day people pay the most attention to us" and I'm guessing that there might at least be services out there that can tell you what time of day your followers have their various twitter clients on (or are visiting twitter on the web). No guarantee that they'll read your tweet, of course, but if it's sent when they have their client open they're more likely to attend to it. And of course the other thing you could do is put a call to action into each tweet and track that - perhaps a short URL. bit.ly has great stats, for example, and if you only seed twitter with a particular short URL and use another one elsewhere you could track the impact of that original tweet. Perhaps. Keep us posted if you come across anything useful, John! Cheers, Jeremy
________________________________ From: mcn-l-boun...@mcn.edu on behalf of Sterbenk, Yvette M. Sent: Fri 07/08/2009 16:50 To: 'Museum Computer Network Listserv' Subject: Re: [MCN-L] Twitter Analytics We have recently seen some demonstrations by traditional media monitoring groups that now have tools that will help you track tweets, identify your influencers, and track who's talking back to your constituents. It's pretty costly but very interesting and useful. Look at Cision or Vocus. Yvette Sterbenk Communications Manager Corning Museum of Glass Phone: 607.974.8124 Cell: 607.368.1026 www.cmog.org -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of Heather Marie Wells Sent: Friday, August 07, 2009 11:42 AM To: 'Museum Computer Network Listserv' Subject: Re: [MCN-L] Twitter Analytics I don't think there's a way to track views of specific tweets. I don't think it would even make sense anyway, since tweets are basically only seen by your followers, who will generally see all your tweets. The only possibly meaningful metrics would be rewets, replies, and click-thru from links you post to your site. Again I don't think there's a way to measures this yet as people just don't consider Twitter metrics as that important. We have an account with Tweetbeep.com to send us email alerts for certain actions. For instance, we have it set up to email us whenever our name or the names of staff members are used in a post. Although we did this more to track what was being said about us instead of trying to get actual stats. HM Heather Marie Wells Collections Assistant/Podcast Producer Shiloh Museum of Ozark History Springdale, AR 72764 Phone: (479) 750-8165 Website: http://www.springdalear.gov/shiloh/ Twitter: http://twitter.com/ShilohMuseum Podcast blog: http://www.shilohcast.blogspot.com/ iTunes U: http://deimos3.apple.com/WebObjects/Core.woa/Browse/shiloh.org -----Original Message----- From: John Bedard [mailto:jbed...@artsmia.org] Sent: Friday, August 07, 2009 8:21 AM To: mcn LISTSERV Subject: [MCN-L] Twitter Analytics We are looking for a way to get Twitter analytics like we can get for Flicker. It tells us which specific posts are the most successful and what time of day people pay the most attention to us etc. Any Suggestions? Thanks John John R. Bedard | Director of Information Systems Minneapolis Institute of Arts 2400 Third Avenue South Minneapolis, MN 55404 612-870-3268 | JBedard at artsmia.org | www.artsmia.org ( http://www.artsmia.org/ ) _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu <http://www.mcn.edu/> ) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu <http://www.mcn.edu/> ) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/ _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu <http://www.mcn.edu/> ) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/
