Dear Maja: We adapted our policy from the Walker Art Center's blog guidelines, which they have posted online here: http://newmedia.walkerart.org/nmiwiki/index.php/Main/WalkerBlogGuideline s
Basically, we fall on the side of "use common sense". I am the official Twitter-er, but I hand over those duties from time to time to any staff member who wishes to be the staff Tweeter for the week. A variety of folks use our Flickr account for posting collection images and curated projects. I'm currently the only person who uploads to our YouTube account, but I'm open to that changing. Facebook is supposed to be in the hands of the marketing department, but it could use a bit of encouragement. And any staff member or intern who wishes to blog may do so, but I do the copy and content editing before it's published. We've been going this way for little over a year now, without strict guidelines, with no incident. I do put down some groundrules regarding tone of voice (casual, but professional, and if you use internet-speak, spam people, or are otherwise obnoxious, I'm yanking your access), and obviously nothing confidential, but confidentiality and appropriate conduct is generally agreed to at time of hiring (we all have to sign a confidentiality agreement). I think there's a nice balance that can be had, but it does require some trust in your staff and a few groundrules laid out at the outset. Hope this helps, ~P Perian Sully Collections Information Manager Web Programs Strategist The Magnes Berkeley, CA -----Original Message----- From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of Maja Clark Sent: Tuesday, August 25, 2009 12:36 PM To: mcn-l at mcn.edu Subject: [MCN-L] institutional policy for a museum's online presence viasocial networking Does anyone have an institutional policy or guidelines for what & where staff may & may not post online? Or is it more to do with hierarchy & trusting a designated staff member to approve all staff postings before they go live? We've been looking to expand our web presence beyond our website. There is concern among senior IT staff that the museum's online image needs to more orchestrated to prevent the museum's reputation from being damaged by inappropriate online representations by individual staff members. Am scratching my head wondering if it's possible to have a corporate-minded policy on such things AND somehow give staff enough freedom/trust to run with ideas to achieve the freshness & immediacy that web 2.0 can offer. Thank you, Maja Maja Clark Collections Manager, Shangri La Doris Duke Foundation for Islamic Art 4055 Papu Circle Honolulu, HI 96816 (808) 792-5506 www.shangrilahawaii.org _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l at mcn.edu To unsubscribe or change mcn-l delivery options visit: http://toronto.mediatrope.com/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://toronto.mediatrope.com/pipermail/mcn-l/ No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.5.392 / Virus Database: 270.13.66/2325 - Release Date: 08/25/09 06:08:00
