Hi Robert,

If thats the same ad we saw in Britain with the guy with a
pigeon on his head I certainly think the genius behind it
deserves reasonable payment for his workj -- a bullet in
the brain!!!

I can say I am staggered by how many guys in their late teens,
or twenties here in Britain are aware of minidisc-- even if they
havent bought into the format, and are well aware of its abilities.
They know about it but havent bought one.

I do agree though that a good ad by Sony could do wonders.
Memory-stick etc music storage?  rubbish!  Five years ago peeps
said hard disks would be dinosaurs and look what happenned!
17GB for about ukp120, good god go back 10 years and you'd
have been lucky to get 170MB for ukp120 !!!

Cheers,
PrinceGaz -- "if it harms none, do what you will"
Email: [EMAIL PROTECTED]
Website: http://website.lineone.net/~princegaz/
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From: "Robert Torres" <[EMAIL PROTECTED]>
> >belive it or not, Sony does actually advertise the Mini Disc over here in
> >Oz.  I gota admit though that the ads are really strange and very obscure,
> >I'm not sure it's really what they need.  No explanation of the general
> >capabilities, though it does make it clear that they have recording
> >capabilities I gotta admit.  I have never seen print media advertisements
> >though, only in Japan where there are brochures in all the stores (cause
> >most big stores sell everything....Kmart style I guess).  It has just a big
> >a hiold over there as cd etc in terms of presence in stock displays.
> >
> >Well, enough of my ramble, just a point of interest.
>
> Sony also has MD advertising here in Spain, and I think it has helped
> - but I've only seen it before movies.  It shows 3 or 4 different
> folks doing all sorts of wacked-out stuff with headphones on - some
> of it quite physical - and then ends with a guy sitting at his desk
> recording an MD, popping it out of the deck, and then dropping into
> his portable, labelled 'musica para volar' (music for flying).  He
> then gets funky with some pigeons and the commercial ends with some
> voice over about your music (can't remember exactly what the slogan
> is).
>
> Like I mentioned in an earlier post, this advertising seemed to at
> least raise general awareness here.  And the ad is decent.  It sends
> home the "home recording" point mentioned above and raises awareness.
> This commercial isn't specifically Spanish - most of it is music.
> I'd be surprised if it hasn't made it elsewhere.
>
> more general interest bits for you all...
>
> bob


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