ELECTRIC VEHICLESFord F-150 video signals new electric pushPublished:
Thursday, July 25, 2019[image: All-electric Ford F-150 towing trains and
cars. Photo credit: Ford Motor Co.]

A prototype of an all-electric Ford F-150 is shown here towing more than
1.25 million pounds of rail cars and trucks during a test. Ford Motor Co.

Ford Motor Co. posted a splashy teaser video for a new electric F-150
truck, planting its flag in a largely uncharted market for electric
vehicles.

In the five-minute video <https://www.youtube.com/watch?v=bXFHgoon7lg>, a
black electric F-150 prototype tows a chain of rail cars weighing a million
pounds. Then Ford loads 42 trucks onto that train, upping the weight to
1.25 million pounds, and does it again. The number winks at the fact that
the F-150 has been America's best-selling truck for each of the past 42
years.

While the towing ability may impress truckers, it also communicates that
Ford is serious about electrifying the F-150 — though a final product may
still be years away, if one arrives at all.

The video, posted Tuesday, is Ford's most explicit promise so far to
manufacture a pure-electric truck. Ford plans to roll out a hybrid
gas-electric F-150 next year, and in April it invested $500 million in
Rivian, a startup electric truck-maker. At the end of the video, the words
flash, "The all-electric Ford F-150 is coming."

The message is targeted directly at truck buyers and echoes what Tesla Inc.
did with its speedy Roadster a decade ago — demonstrate that an electric
steed can in some ways outperform its gasoline counterpart.

"This is an area where an electric vehicle can show a performance benefit
that is key to its constituent customers," said Tim Grejtak, an
energy-storage analyst for Lux Research Inc. "It worked for Tesla. Now Ford
is trying to make a similarly bold statement."

Electric cars excel in towing because they have ample low-end torque, a
measure of the vehicle's ability to accelerate at low RPM levels. The
electric motor provides immediate traction to the wheels, without the
intermediaries of combustion and cylinders.

The towing capacity of the most powerful F-150 currently on the market, the
3.5-liter EcoBoost twin-turbo-charged V6, is 13,200 pounds. The electric
prototype pulled more than 94 times that amount.

The video had plenty of advertising elements to win over truckers: Five men
in jeans, work boots and baseball caps pumped their fists on the sidelines
as Linda Zhang, who is the chief F-150 engineer, piloted the truck silently
forward. An electric motor makes almost no noise.

"Listen to the motor," one of the men said.

"What motor?" another replied.

The heavy train cars were only pulled for 1,000 feet, which may show the
limitations of the prototype's battery, Grejtak noted. Batteries prices
have been dropping, but their weight, power and cost are delicate
trade-offs for automakers.

While Ford gave strong signs of its intentions, the Dearborn, Mich.-based
company took care to add caveats.

"The F-150 all-electric is towing far beyond any production truck's
published capacity in a one-time short event demonstration. Never tow
beyond a vehicle's towing capacities," stated a disclaimer on the screen.

It also gave no deadline. Ford will deliver the electric truck "in the
coming years," Zhang said.
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