On Jun 28, 2007, at 6:13 AM, Frances Berriman wrote:

On 28/06/07, Thom Shannon <[EMAIL PROTECTED]> wrote:
Exactly! We need a brand and a website that introduces people to the
concept, tells them where to get the plugins or the right browsers and possibly encourages them to put pressure on their web guys to implement
them, "Want x's on your site? Then use Microformats"

I think better encouragement would come from putting energy into
creating tools, plug-ins, examples and tutorials for those people -
rather than trying to re-brand something that's already something else
re-branded.

I couldn't agree more. I think this discussion is rather unproductive for this community. Just build the tools, design them well and get people to use them. If you never use the word 'microformat' in your application, that's fine. No harm, no foul, no need to build a new brand.

-ryan
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