Yes, good points, and of course those reports do not mean we have to strive for the same ratios for our own traffic. One could imagine a universe where the browser becomes "the app where I read Wikipedia articles" for most people and we would still be happy with our pageviews (if not with the state of the WWW in general). Still, the two reports show that the environment has definitely been changing and differs a lot between geographies - that's something to be aware of.
In any case, as we know, even US-based mobile Wikipedia readers still overwhelmingly use the web version currently - actually, last month the ratio of app pageviews among mobile pageviews was even a tiny bit lower in the US than globally: 2.9% vs. 3.2%. And conversely, the ratio of pageviews from the Global North is pretty similar across all channels: 77% on desktop, 80% on apps, 78% on mobile web. Queries used for the above (all for July 2015): SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web'); SELECT SUM(IF (access_method = 'mobile app', view_count, 0))/SUM(view_count) FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' AND (access_method = 'mobile app' OR access_method = 'mobile web') AND country_code='US'; SELECT access_method, SUM(IF (FIND_IN_SET(country_code, 'AD,AL,AT,AX,BA,BE,BG,CH,CY,CZ,DE,DK,EE,ES,FI,FO,FR,FX,GB,GG,GI,GL,GR,HR,HU,IE,IL,IM,IS,IT,JE,LI,LU,LV,MC,MD,ME,MK,MT,NL,NO,PL,PT,RO,RS,RU,SE,SI,SJ,SK,SM,TR,VA,AU,CA,HK,MO,NZ,JP,SG,KR,TW,US') > 0, view_count, 0))/SUM(view_count) AS percent_GN FROM wmf.projectview_hourly WHERE year = 2015 AND month = 7 AND agent_type='user' GROUP BY access_method; (FWIW, https://stats.wikimedia.org/wikimedia/squids/SquidReportCountryData.htm has similar data, but is based on the old pageview defintion and marked as unmaintained and unreliable there. It e.g. shows the iOS app as having *only* users from the Global North ;) On Thu, Aug 27, 2015 at 10:40 AM, Jon Robson <jdlrob...@gmail.com> wrote: > It's worth noting that the 2nd graphic given on > http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-in-a-big-way-heres-the-data-that-proves-it/ > tells us that most app usage is on facebook, entertainment(games). I > interpret this as the web is not as engaging as an app. Compare an > addictive RPG mobile game with a blog post / wikipedia article - of > course more time is going to be spent in the former. I don't think you > can compare the two and a lot of these reports bother me since they > seem to forget this. > > When I was commuting to school back in the day I invested my time on > my Nokia 3210 on the game snake. When I got WAP I'd read BBC news sans > images. When data was cheaper/faster - blog posts/news articles. Now > I have apps my options are endless.. Twitter.. Facebook... maps... ahh > > My interpretation is people are choosing to invest their internet time > on things such as messaging and entertainment rather than web and that > we need to find ways to engage people in the Wikipedia rabbit > hole/experience, the platform not being relevant. > > > On Thu, Aug 27, 2015 at 8:26 AM, Tilman Bayer <tba...@wikimedia.org> wrote: >> .. well, that would be a bit too simplified, but there's food for >> thought in these two reports: >> >> http://qz.com/466089/the-fastest-growing-mobile-phone-markets-barely-use-apps/ >> ("In Asia and Africa, websites made up 90% and 96% of mobile >> impressions, respectively, in the second quarter. >> Their habits are a sharp contrast to the US, where apps accounted for >> 91% of impressions. Globally, there’s a more even distribution, with >> apps making up 56% of mobile impressions and websites comprising the >> remainder.") >> >> http://thenextweb.com/insider/2015/08/26/how-we-use-our-phones-is-changing-in-a-big-way-heres-the-data-that-proves-it/ >> ("According to Yahoo’s data, the use of the browser on smartphones is >> quickly declining [in the US]. From 2013 to 2015, the company saw the >> usage time of the mobile browser drop by over 50 percent as they moved >> to native apps instead.") >> >> -- >> Tilman Bayer >> Senior Analyst >> Wikimedia Foundation >> IRC (Freenode): HaeB >> >> _______________________________________________ >> Mobile-l mailing list >> Mobile-l@lists.wikimedia.org >> https://lists.wikimedia.org/mailman/listinfo/mobile-l > > > > -- > Jon Robson > * http://jonrobson.me.uk > * https://www.facebook.com/jonrobson > * @rakugojon -- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB _______________________________________________ Mobile-l mailing list Mobile-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/mobile-l
