Personally I think the slide started when Meg Whitman decided to pursue
some questionable ventures that pretty much went bust such as cable
phone service to Europe and expanding into China. She then tried to make
up for this loss by increasing Ebay fees and commissions for the
successful side of the operation, which gave both her and Ebay some very
bad press and the exodus of sellers began. After Meg claimed that she
was being pursued by several Fortune 500 companies including Disney, she
suddenly announced she was leaving, only to resurface later as Mitt
Romney's financial advisor. The rest is history. FRANC

-----Original Message-----
From: MoPo List [mailto:mop...@sol03.american.edu] On Behalf Of Bruce
Hershenson
Sent: Wednesday, January 14, 2009 1:54 PM
To: mop...@sol03.american.edu
Subject: [MOPO] When do YOU think was the moment when eBay "jumped the
shark"?


I think almost all of us can agree that eBay has clearly "jumped the
shark"*. But exactly WHEN do you think this happened? When did eBay make
the move that changed it from a company with a bright future, and
started it on its current downhill path? Of course, there is no one
"right" answer, but I have my own opinion, which I will gladly share
once some of you voice your opinions.
 
When do YOU think was the moment when eBay "jumped the shark"?
 
Bruce
 
*N.B. According to Wikipedia, the phrase "jump the shark" refers to a
scene in a three-part episode of the American TV series,
<http://en.wikipedia.org/wiki/Happy_Days> Happy Days, first broadcast on
<http://en.wikipedia.org/wiki/September_20> September 20,
<http://en.wikipedia.org/wiki/1977> 1977. In the third of the three
parts of the "Hollywood" episode, Fonzie (
<http://en.wikipedia.org/wiki/Henry_Winkler> Henry Winkler), wearing
swim trunks and his trademark leather jacket, jumps over a penned-in
<http://en.wikipedia.org/wiki/Shark> shark while
<http://en.wikipedia.org/wiki/Water_skiing> water skiing. 
 
Even before "jumping the shark" was employed as a pop culture term, the
episode in question was cited many times as an example of what can
happen to otherwise high-quality shows when they stay on the air too
long in the face of waning interest-or when they simply cease to
maintain quality standards for writing or acting, resorting to cheap
sensationalism etc. The infamous scene was seen by many as betraying
Happy Days' 1950s setting (as well as reversing its earlier
character-developments, as noted above) by cashing in on the 1970s fads
of  <http://en.wikipedia.org/wiki/Evel_Knievel> Evel Knievel
<http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-0> [1] and
<http://en.wikipedia.org/wiki/Jaws_(film)> Jaws. Producer
<http://en.wikipedia.org/wiki/Garry_Marshall> Garry Marshall later
admitted that he knew the show had lost something as the crew prepared
to shoot the scene. As Marshall pointed out in the reunion special that
aired on  <http://en.wikipedia.org/wiki/February_3> February 3,
<http://en.wikipedia.org/wiki/2005> 2005, however, Happy Days went on to
produce approximately 100 more episodes after the "jumping the shark"
episode. During the same special, in response to an audience member's
question, Marshall introduced the notorious clip and noted how the show
had inspired the term.

The first public use
<http://en.wikipedia.org/wiki/Jumping_the_shark#cite_note-1> [2] of the
phrase as a direct metaphor is reported to have been on
<http://en.wikipedia.org/wiki/December_24> December 24,
<http://en.wikipedia.org/wiki/1997> 1997, when the
<http://www.jumptheshark.com/> jumptheshark.com website was launched by
<http://en.wikipedia.org/wiki/Jon_Hein> Jonathan M. Hein. According to
the site, the phrase was first coined by Hein's college roommate, Sean
J. Connolly, in 1985. The term first appeared in print in the
<http://en.wikipedia.org/wiki/April_9> April 9,
<http://en.wikipedia.org/wiki/1998> 1998,
<http://en.wikipedia.org/wiki/Los_Angeles_Times> Los Angeles Times
Calendar Weekend section.

The phrase has been used more recently outside the realm of popular
culture, representing anything that has reached its peak and has
declined in quality. If one thinks a stock or a sports team or a
subcultural phenomenon has reached its peak, for example, one can say
that it has "jumped the shark." The phrase can also be specifically, the
phrase also refers to a particular event that demonstrates this decline
beyond all doubt, such as whenever an entertainment company or business
makes a grave mistake, and therefore rapidly loses ratings or fans,
becomes bankrupt or is sold.

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