Hey Bruce!
I was at the Heritage auction on Friday and Saturday. Dallas is so close to 
Austin so it's easy for me to travel there and actually attend. If you had come 
to the show, you could have actually compared the This Gun For Hire one sheet 
to the photo in the catalog- which I did. The colors were'nt "punched up". 
Since the poster passed at the sale, there's still time for you to go to Dallas 
and check it out for yourself! I daresay you'd lose your $100 bet.
Ron

--- On Sun, 7/18/10, Bruce Hershenson <brucehershen...@gmail.com> wrote:

From: Bruce Hershenson <brucehershen...@gmail.com>
Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, starched & dried....
To: MoPo-L@LISTSERV.AMERICAN.EDU
Date: Sunday, July 18, 2010, 8:57 AM

I had a chance to look at the This Gun for Hire image, and I will bet $100 that 
either the image or the poster itself (or both!) have had mucho "punching up"!

When you say, "I know you err well on the side of unflattering in your 
listings, 
and I think it's a smart policy. And though you wouldn't 
"punch up" pics, I assume you still have to adjust for accuracy?" know that our 
goal is ALWAYS to present an image that accurately represents the item you will 
receive. I have SO often received purchases where the buyer photographed it in 
such a way that defects were hidden or obscured (my favorite was one where the 
seller placed a drumstick on the top border, ostensibly to "hold it down", but 
it also served to hide the rat chews in that area!).


Of course, there is also the issue of auction images where no matter how much 
you "zoom" or "pan and scan" you still can't see the pinholes or foldlines that 
somehow magically disappear (until of course you get the actual item). 


I think this proves to be "penny wise and pound foolish". If you are solely 
looking to sell one item, it may benefit you on that one item, but if you are 
in this for the long term, then you have to wonder if such deceptive 
advertising doesn't lose you the trust of many bidders, causing them to bid 
less on your items (or not bid at all) due to the "fear factor".


Bruce


On Sat, Jul 17, 2010 at 12:25 PM, Richard Evans <evan...@blueyonder.co.uk> 
wrote:

I'm not automatically assuming that example was punched up, it may well just be 
the case that the reds were originally extremely strong and have remained so, 
and that the online reproduction is accurate, (within it's limits).
Washing, bleaching etc may have had the effect of intensifying the colours, 
dunno.
(Though if that is how This Gun for Hire appeared when it was fresh off the 
press, in this instance I certainly prefer a little faded grandeur.)

Generally, and especially with something in this price range I still think 
using some kind of a colour correction system like Pantone would be more 
professional, (with the colour bar appearing beside poster) rather than relying 
on adjusting by eye.

I know you err well on the side of unflattering in your listings, and I think 
it's a smart policy.And though you wouldn't "punch up" pics, I assume you still 
have to adjust for accuracy?
Even if you don't go near photoshop, presumably in some way, like adjusting 
lighting so repro appears true to the eye, as in the case of the Vertigo?


On 17 Jul 2010, at 17:11, Bruce Hershenson wrote:

I actually had one of my employees suggest to me that we should "punch up" the 
images of items we sell, and I told him that we NEVER do that (he is new, or he 
would have already known that). Of course, there is no way to know if others 
feel the same way (at least until you get your package and compare the item you 
get to the image you saw).


Bruce

On Sat, Jul 17, 2010 at 11:06 AM, Richard 
Evans <evan...@blueyonder.co.uk> wrote:

I thought the This Gun for Hire went beyond strong colours and looked 
unflatteringly garish.

Presumably not a result of restoration judging by the listing, but was it 
really actually that vibrant, or did the colour reproduction exacerbate it 
online?
On 17 Jul 2010, at 16:44, Bruce Hershenson wrote:


I personally agree with this. I didn't like the "make it look perfect" school 
of restoration even BEFORE the Haggard scandal broke.

First, because the restorers were in effect hiding their restoration, making it 
impossible to see exactly what was done (and a long time pro like myself could 
spot some restoration that most amateurs would never see, creating a "fear of 
restoration" among many collectors).


Second, because many of these items were SO restored that they looked almost 
like "recreations". I LIKE the items in my collection to show at 
least SOME signs of age, unless they are in truly mint unrestored condition, 
because that is part of the joy of owning an original, knowing that it survived 
all these years. If you want a perfect looking item, why not just get a 
reproduction? But don't take your "very good" condition and have someone make 
them look like new. If you MUST restore, why not simply do minimal restoration 
to the areas that most need it?


Bruce

On Sat, Jul 17, 2010 at 9:58 AM, glenndamato <glenndam...@earthlink.net> wrote:

Regarding the Heritage auction: I do believe the fakes scandal hurt the hobby, 
plus many of the restored posters look like they were cut, bleached, washed, 
starched & dried. I'll take old Igor back anyday.......


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