I believe that Film Noir posters are becoming more deisrable than ever. Many 
collectors who purchase these posters have never seen the films and just buy 
them for the image or the tagline. 

However, the prices that This Gun for Hire one sheets were going for always 
seemed to me to be over the odds and the $47,000.00 (approx) that it achieved a 
few years ago must surely have just been a case of two bidders with deep 
pockets competing to produce a grossly overinflated price. The poster is now 
available for $17,925.00 as a post auction buy and I think that is still a high 
price for for this poster. 

Regards
John




Website: www.moviemem.com
 
JOHN REID VINTAGE MOVIE MEMORABILIA
PO Box 92
Palm Beach
Qld 4221
Australia
  ----- Original Message ----- 
  From: Ron Moore 
  To: MoPo-L@LISTSERV.AMERICAN.EDU 
  Sent: Monday, July 19, 2010 1:35 AM
  Subject: Re: [MOPO] This Gun For Hire.


        Well, I can't speak for your screen and how your colors are adjusted, 
but hopefully your computer is pretty accurate. However, I did look at the 
poster itself quite closely. The colors on this poster were simply blazing! The 
reds were not painted over as I could easily still see the "dot" pattern of the 
offset lithography. In fact, I have to say it was one of the best examples of 
this poster I've ever seen. 


        For the record, I've seen Grey go way out of his way to make sure the 
colors in the catalogs are as close to the actual colors on the poster as 
possible. He has a very high level of integrity and, like yourself, wants to 
make sure that the potential bidders get an accurate image and representation 
of the poster so they can bid with confidence.


        I really wish you would attend the auctions yourself and then you could 
easily respond to some of the comments posted on MoPo that allude to images 
being doctored. If you could do that, I think you would see that this simply 
isn't the case.


        I think the bigger question here, is why the poster passed at the sale? 
Is it indicative of the economy? Is it simply the case of supply and demand 
that there are more of these one sheets available out there than previously 
thought? Could it be that although demand (and desire) is high for this poster, 
that the higher prices have already been achieved and as each buyer acquires 
the item, that there is a smaller pool of bidders still out there? Is it a 
generational thing- and now perhaps the younger generation entering this hobby 
don't have the appreciation or desire for posters of films in the 1940's- or 
follow film noir? And honestly, what else can we do to try to bring "new blood" 
into the hobby? Do we need "new blood" in the hobby? Do you think the hobby is 
growing or not?


        I really don't know the answer to those questions but I think they're 
the ones we should really be asking. As one of the hobby's most public faces, 
I'd love to hear your take on some of these issues.

        --- On Sun, 7/18/10, Bruce Hershenson <brucehershen...@gmail.com> wrote:


          From: Bruce Hershenson <brucehershen...@gmail.com>
          Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, starched & 
dried....
          To: "Ron Moore" <cinemaicon...@yahoo.com>
          Cc: MoPo-L@listserv.american.edu
          Date: Sunday, July 18, 2010, 9:47 AM


          I trust you and believe you Ron. But why are the reds on the poster 
unlike the reds on any other example of this poster I have seen? Is it possibly 
from a variant printing? Or maybe I need to adjust the colors on my screen?

          Bruce


          On Sun, Jul 18, 2010 at 9:07 AM, Ron Moore <cinemaicon...@yahoo.com> 
wrote:

                  Hey Bruce!


                  I was at the Heritage auction on Friday and Saturday. Dallas 
is so close to Austin so it's easy for me to travel there and actually attend. 
If you had come to the show, you could have actually compared the This Gun For 
Hire one sheet to the photo in the catalog- which I did. The colors were'nt 
"punched up". Since the poster passed at the sale, there's still time for you 
to go to Dallas and check it out for yourself! I daresay you'd lose your $100 
bet.


                  Ron


                  --- On Sun, 7/18/10, Bruce Hershenson 
<brucehershen...@gmail.com> wrote:


                    From: Bruce Hershenson <brucehershen...@gmail.com>

                    Subject: Re: [MOPO] The Scandal-plus cut, pressed washed, 
starched & dried....

                    To: MoPo-L@LISTSERV.AMERICAN.EDU

                    Date: Sunday, July 18, 2010, 8:57 AM



                    I had a chance to look at the This Gun for Hire image, and 
I will bet $100 that either the image or the poster itself (or both!) have had 
mucho "punching up"!

                    When you say, "I know you err well on the side of 
unflattering in your listings, and I think it's a smart policy. And though you 
wouldn't "punch up" pics, I assume you still have to adjust for accuracy?" know 
that our goal is ALWAYS to present an image that accurately represents the item 
you will receive. I have SO often received purchases where the buyer 
photographed it in such a way that defects were hidden or obscured (my favorite 
was one where the seller placed a drumstick on the top border, ostensibly to 
"hold it down", but it also served to hide the rat chews in that area!).

                    Of course, there is also the issue of auction images where 
no matter how much you "zoom" or "pan and scan" you still can't see the 
pinholes or foldlines that somehow magically disappear (until of course you get 
the actual item). 

                    I think this proves to be "penny wise and pound foolish". 
If you are solely looking to sell one item, it may benefit you on that one 
item, but if you are in this for the long term, then you have to wonder if such 
deceptive advertising doesn't lose you the trust of many bidders, causing them 
to bid less on your items (or not bid at all) due to the "fear factor".

                    Bruce



                    On Sat, Jul 17, 2010 at 12:25 PM, Richard Evans 
<evan...@blueyonder.co.uk> wrote:

                      I'm not automatically assuming that example was punched 
up, it may well just be the case that the reds were originally extremely strong 
and have remained so, and that the online reproduction is accurate, (within 
it's limits).
                      Washing, bleaching etc may have had the effect of 
intensifying the colours, dunno.


                      (Though if that is how This Gun for Hire appeared when it 
was fresh off the press, in this instance I certainly prefer a little faded 
grandeur.)


                      Generally, and especially with something in this price 
range I still think using some kind of a colour correction system like Pantone 
would be more professional, (with the colour bar appearing beside poster) 
rather than relying on adjusting by eye.


                      I know you err well on the side of unflattering in your 
listings, and I think it's a smart policy.
                      And though you wouldn't "punch up" pics, I assume you 
still have to adjust for accuracy?
                      Even if you don't go near photoshop, presumably in some 
way, like adjusting lighting so repro appears true to the eye, as in the case 
of the Vertigo?




                      On 17 Jul 2010, at 17:11, Bruce Hershenson wrote:


                        I actually had one of my employees suggest to me that 
we should "punch up" the images of items we sell, and I told him that we NEVER 
do that (he is new, or he would have already known that). Of course, there is 
no way to know if others feel the same way (at least until you get your package 
and compare the item you get to the image you saw).

                        Bruce


                        On Sat, Jul 17, 2010 at 11:06 AM, Richard Evans 
<evan...@blueyonder.co.uk> wrote:

                          I thought the This Gun for Hire went beyond strong 
colours and looked unflatteringly garish.

                          Presumably not a result of restoration judging by the 
listing, but was it really actually that vibrant, or did the colour 
reproduction exacerbate it online?


                          On 17 Jul 2010, at 16:44, Bruce Hershenson wrote:


                            I personally agree with this. I didn't like the 
"make it look perfect" school of restoration even BEFORE the Haggard scandal 
broke.

                            First, because the restorers were in effect hiding 
their restoration, making it impossible to see exactly what was done (and a 
long time pro like myself could spot some restoration that most amateurs would 
never see, creating a "fear of restoration" among many collectors).

                            Second, because many of these items were SO 
restored that they looked almost like "recreations". I LIKE the items in my 
collection to show at least SOME signs of age, unless they are in truly mint 
unrestored condition, because that is part of the joy of owning an original, 
knowing that it survived all these years. If you want a perfect looking item, 
why not just get a reproduction? But don't take your "very good" condition and 
have someone make them look like new. If you MUST restore, why not simply do 
minimal restoration to the areas that most need it?

                            Bruce


                            On Sat, Jul 17, 2010 at 9:58 AM, glenndamato 
<glenndam...@earthlink.net> wrote:

                              Regarding the Heritage auction: I do believe the 
fakes scandal hurt the hobby, plus many of the restored posters look like they 
were cut, bleached, washed, starched & dried. I'll take old Igor back 
anyday.......

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