Very good post.  Even when the truth is hiding in plain sight, it's easy to 
look at things from an old model.

Kirby

On Dec 29, 2011, at 11:03 AM, Phillip W. Ayling wrote:

> Bruce,
>  
> The article is interesting and I agree with your comments as well. I also 
> want to offer some additional thoughts. "Hollywood" (whatever that is) once 
> focused only on domestic Box Office. In the early days of cinema - while 
> movies were made in many places - US cinema got a boost, not only because of 
> talent here (including many British Music Hall performers) but because there 
> was a worldwide fascination with what Hollywood and the US looked like.
>  
> After the advent of talkies, you had the gritty speak of Humphrey Bogart and 
> Jimmy Cagney, Cowboy-talk of the Old West, and American and British "stage 
> speech" in films. Every mob in every town of every horror film, spoke mild 
> Cockney instead of some type of Transylvania middle European accent, save for 
> Maria Ouspenskaya. People with strong foreign accents were generally 
> relegated to character roles as Hollywood was most focused on U.S and perhaps 
> "English speaking" Box Office. Even though films were dubbed, that was 
> generally a very secondary consideration in the casting or the nature of the 
> film to be made. Arnold "Terminator" wasn't even allowed to speak English in 
> his first film.
>  
> Movies done by US producers are now made, cast and greenlit with an eye to 
> International Box Office. Casts are often put together not just on their 
> ability to gel, but also on the basis of what worldwide markets that can 
> deliver. It is possible that this year's total worldwide revenue will once 
> again hit an all time high. While producers are concerned about the drop in 
> Domestic Box Office, they are not going to put that at risk while they have 
> found a formula that has driven International and total Box-Office growth for 
> the last 25 years.
>  
> International press tours and local market TV appearances are important to 
> ticket sales in a way that they never were before. More and more films are 
> cast with an eye to the ability of some of the stars to dub their own voices 
> and to have built in "local recognition" in certain marketplaces. Can you say 
> "The Expendables"?
>  
> Pirates of the Caribbean 4 (with more sequels to come) was originally built 
> around a ride at Disneyland.  It earned 80% of its 1 billion dollars 
> overseas. Johnny Depp is an international star who speaks some French. 
> Penelope Cruz was added to the cast not just because she is a fine actress, 
> but also because she is an international star who speaks Spanish and Italian, 
> does her own dubbing and is a smashing asset on foreign press tours. Every 
> producer knows that Mila Kunis speaks Russian; a place where Hollywood is 
> trying to build audiences. Viggo Mortensen does dubbing and tours in a host 
> of languages. I could go on and on.
>  
> Tintin probably won't do nearly as well in the US as it will do in Europe. 
> Steven Spielberg and New Zealander Peter Jackson (who is one of the 
> producers) could not have made that film as a Columbia -Paramount 
> co-production 25 years ago. It would have been made by a European producer, 
> probably in French, and been relegated to a small US release. Spielberg was 
> directing his first animated film and he wanted it to have world-wide appeal. 
> Though Frank Capra was born in Sicily, you would never know it from any film 
> he ever made.
>  
> I'm not passing judgment and not trying to be xenophobic. The U.S. film 
> business has just changed.The French, Spanish, Italian and other film 
> businesses generally are making better films in my opinion because telling a 
> story is more important than how wide an International release they will be 
> able to get.
>  
> Hollywood is trying to make films where every marketplace will see someone 
> that they can relate to onscreen and call their own. I'm not saying that 
> means that Hollywood has to make crappy films, but that seems to be a 
> by-product of making films as marketing deals rather than as story telling 
> vehicles. 
>  
>  
> ----- Original Message -----
> From: Bruce Hershenson
> To: [email protected]
> Sent: Thursday, December 29, 2011 6:31 AM
> Subject: [MOPO] OT: Movie crowds dip to 16-year low as apathy lingers
> 
> http://www.sltrib.com/sltrib/money/53195051-79/billion-million-movie-2011.html.csp
> 
> My thinking is that most current movies aren't very good, and that they are 
> too expensive, too much trouble to go to, and there are a million good 
> alternatives that are far cheaper and just as entertaining. Many current 
> releases look like they started with a cutesy title and built a completely 
> unnecessary movie around it ("Chipwrecked", etc). MAKE GOOD MOVIES AND THE 
> AUDIENCES WILL COME BACK!
> -- 
> Bruce Hershenson and the other 24 members of the eMoviePoster.com team
> P.O. Box 874
> West Plains, MO 65775
> Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
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