Bruce,

The article is interesting and I agree with your comments as well. I also want 
to offer some additional thoughts. "Hollywood" (whatever that is) once focused 
only on domestic Box Office. In the early days of cinema - while movies were 
made in many places - US cinema got a boost, not only because of talent here 
(including many British Music Hall performers) but because there was a 
worldwide fascination with what Hollywood and the US looked like. 

After the advent of talkies, you had the gritty speak of Humphrey Bogart and 
Jimmy Cagney, Cowboy-talk of the Old West, and American and British "stage 
speech" in films. Every mob in every town of every horror film, spoke mild 
Cockney instead of some type of Transylvania middle European accent, save for 
Maria Ouspenskaya. People with strong foreign accents were generally relegated 
to character roles as Hollywood was most focused on U.S and perhaps "English 
speaking" Box Office. Even though films were dubbed, that was generally a very 
secondary consideration in the casting or the nature of the film to be made. 
Arnold "Terminator" wasn't even allowed to speak English in his first film.

Movies done by US producers are now made, cast and greenlit with an eye to 
International Box Office. Casts are often put together not just on their 
ability to gel, but also on the basis of what worldwide markets that can 
deliver. It is possible that this year's total worldwide revenue will once 
again hit an all time high. While producers are concerned about the drop in 
Domestic Box Office, they are not going to put that at risk while they have 
found a formula that has driven International and total Box-Office growth for 
the last 25 years.

International press tours and local market TV appearances are important to 
ticket sales in a way that they never were before. More and more films are cast 
with an eye to the ability of some of the stars to dub their own voices and to 
have built in "local recognition" in certain marketplaces. Can you say "The 
Expendables"?

Pirates of the Caribbean 4 (with more sequels to come) was originally built 
around a ride at Disneyland.  It earned 80% of its 1 billion dollars overseas. 
Johnny Depp is an international star who speaks some French. Penelope Cruz was 
added to the cast not just because she is a fine actress, but also because she 
is an international star who speaks Spanish and Italian, does her own dubbing 
and is a smashing asset on foreign press tours. Every producer knows that Mila 
Kunis speaks Russian; a place where Hollywood is trying to build audiences. 
Viggo Mortensen does dubbing and tours in a host of languages. I could go on 
and on.

Tintin probably won't do nearly as well in the US as it will do in Europe. 
Steven Spielberg and New Zealander Peter Jackson (who is one of the producers) 
could not have made that film as a Columbia -Paramount co-production 25 years 
ago. It would have been made by a European producer, probably in French, and 
been relegated to a small US release. Spielberg was directing his first 
animated film and he wanted it to have world-wide appeal. Though Frank Capra 
was born in Sicily, you would never know it from any film he ever made.

I'm not passing judgment and not trying to be xenophobic. The U.S. film 
business has just changed.The French, Spanish, Italian and other film 
businesses generally are making better films in my opinion because telling a 
story is more important than how wide an International release they will be 
able to get.

Hollywood is trying to make films where every marketplace will see someone that 
they can relate to onscreen and call their own. I'm not saying that means that 
Hollywood has to make crappy films, but that seems to be a by-product of making 
films as marketing deals rather than as story telling vehicles. 


----- Original Message ----- 
  From: Bruce Hershenson 
  To: [email protected] 
  Sent: Thursday, December 29, 2011 6:31 AM
  Subject: [MOPO] OT: Movie crowds dip to 16-year low as apathy lingers


  
http://www.sltrib.com/sltrib/money/53195051-79/billion-million-movie-2011.html.csp

  My thinking is that most current movies aren't very good, and that they are 
too expensive, too much trouble to go to, and there are a million good 
alternatives that are far cheaper and just as entertaining. Many current 
releases look like they started with a cutesy title and built a completely 
unnecessary movie around it ("Chipwrecked", etc). MAKE GOOD MOVIES AND THE 
AUDIENCES WILL COME BACK!
  -- 
  Bruce Hershenson and the other 24 members of the eMoviePoster.com team
  P.O. Box 874
  West Plains, MO 65775
  Phone: 417-256-9616 (hours: Mon-Fri 9 to 5 except from 12 to 1 when we take 
lunch)
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