The fact that hardly anything survives on this film - so yes the rarity makes 
it valuable.

The film is unseen and is an icon of the silent horror films - having read the 
recent "recreation" in book form it's a bit cheesy - not quite up to Dracula 
but it certainly trawls along with those silent Horror's of the time - perhaps 
not as good as Nosferatu but certainly it has iconic images of Lon Chaney. 

The poster surely drops into the same vein as the Universal Monsters that reach 
very high prices - how many of those posters are available? How man London 
After Midnight?

As we all know Horror and Sci Fi are the big parts of this hobby that grab the 
attention of collectors - Metropolis, Frankenstein, The Mummy, Dracula, and 
even the more common titles Forbidden Planet, Day the Earth Stood Still - all 
are innovative films and stand tall in cinema history.

Perhaps that is the main reason London After Midnight is worth so much - I 
should add that the price paid for this poster is what the buyer wanted to pay 
and it is that valuable to him and possibly the underbidder - an item like this 
will garner such attention but it comes down to what the buyer wants to pay - 
if it were a King Kong three sheet or Outlaw six sheet that there are enough in 
circulation to have a going rate. London After Midnight is one poster that will 
reach it's own level of value. So is it such an innovative film to garner this 
much value? Probably. I would say that is the main reason this poster is this 
valuable = or the buyer decided he would pay this much for the poster because 
it is an innovative film and it is extremely rare.

It is an interesting question that you raise John - because I would ask why 
certain posters have become so valuable - not quite in the same vein but why is 
Attack of the 50ft Woman got such a price tag? And why has Breakfast at 
Tiffany's got such a price tag?

 
50ft Woman has a great cheesy image but the film is not innovative, it has to 
be one of the worst movies of the sci fi era yet the poster has a high price 
tag compared to say Invaders from Mars or The Astounding She Monster. And 
Brealfast at Tiffany's we all know is the ladies favorite and presents Audrey 
Hepburn in the little black number by Dior yet it is relatively common - I have 
had this discussion with good friends within the business and hobby and we are 
of the opinion that some posters reach prices that they shouldn't - yes those 
of us lucky enough to be selling such posters are happy but the question I ask 
is why are such posters tagged with a high price? No one can say these two 
films are innovative - a 50ft Woman wandering about the country and a film 
about a sophisticated call girl (if it were the book of Tiffany's with Miss 
Golightly the fragile creature who has a wing or two down then I can understand 
but the film is not that great - in my opinion).


 

This Never Happened to the Other Fella....

Adrian Cowdry
jboh...@aol.com

 

 

-----Original Message-----
From: JOHN REID Vintage Movie Memorabilia <johnr...@moviemem.com>
To: MoPo-L <MoPo-L@LISTSERV.AMERICAN.EDU>
Sent: Mon, 24 Nov 2014 0:26
Subject: [MOPO] What makes London After Midnight so valuable?



I would be  interested in your opinions as to what makes London After Midnight 
such a valuable poster.
 
Obviously, it’s rarity is a factor and the artwork is impressive but there are 
plenty of other rare posters from that era for truly great films that wouldn’t 
go for even a fraction of the price that was achieved on the weekend.
 
The interesting thing to me is that the film has not been seen by anyone for at 
least 75 years. I know it was “recreated” some years ago from a collection of 
stills but the recreation might well be far removed from the original version.
 
Just curious about your thoughts.
 
 
 
JOHN REID VINTAGE MOVIE MEMORABILIA
www.moviemem.com
PO Box 92
Elanora
Qld 4221
Australia
 




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