The Google playstore has a feature called staged roll outs that allows the 
developers to make the newer version available to a percentage of users. 

Actually it is very common for developers to do this even for smaller changes 
and bug fixes. 

Even after significant beta testing it is impossible to be 100% sure on all 
devices and configurations that everything will run as planned. 

This is especially true for apps with millions of users. It is much safer to 
release to several thousand users, confirm everything is working well and then 
increase the percentages. This can prevent developers getting swamped with 
support requests and upset customers. 

Caution on big release is generally not a bad thing. MLO is at the 10,000 user 
range, but the MLO team is small so they are probably just taking care to make 
sure they are not overloaded with issues. 

The big down side of this approach is that if customers are waiting on a long 
anticipated release they start to get upset when they see others are already 
upgrading and they are not. 

Let's hope the roll out period is short as we have been waiting a long time for 
this release.

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