Can I just say that I received the Eco SO gel samples..... easy to
put on.
And it only took me 5 minutes to soak off, the other brands I've
used take
at least 15 minutes.
----- Original Message -----
From: "ela...@starnail.com" <elainefromma...@gmail.com>
To: nailtech@googlegroups.com
Sent: Thursday, April 29, 2010 6:34:21 PM GMT -05:00 US/Canada
Eastern
Subject: Re: NailTech:: SHELLAC ATTACK - How Different
Thanks Angela! It's funny how I don't think of things at the time
I'm
writing but think of them after. One thing that I know techs can
definitely
do with my formula...is mix colors to make new colors. And that is
much
easier with a pot than it is with bottles. I'm not sure if the
other
formulas can mix to make new colors so you'll have to check with
the
manufacturer of other products. But Eco (Star Nail) and Pronto
(our
CuccioPro brand) can be mixed (two or more colors) to create custom
colors
without fear of instability.
:) Elaine
Kind Regards,
Elaine T. Watson
Star Nail International
Vice President of Marketing and Sales
Global Education Director
800.782.7624 extension 321
fax 661.257.5847
ela...@starnail.com
Blog: itsnotarealjob.blogspot.com
On Tue, Apr 27, 2010 at 6:05 PM, Angela R Wingerter <
awinger...@sbcglobal.net > wrote:
Elaine,
I was thinking the same thing about the bottle vs pot. I like
using pots. You can use every bit of it. And for the price of this
stuff
that means a lot to me. I was just thinking today, I wonder how
long its
going to be before we start seeing mini uv nail lamps and gel
polish in
walmart. I do like using the bottle to do a french though. I have
more
control of the white gel with the bottle brush but I'll eventually
get rid
of the bottle. I agree with you about using the pot makes it more
of a
service that doesn't get people thinking, well I could do this!
Angie Wingerter
From: " ela...@starnail.com " < elainefromma...@gmail.com >
To: nailtech@googlegroups.com
Sent: Tue, April 27, 2010 1:49:34 PM
Subject: Re: NailTech:: SHELLAC ATTACK - How Different
Thank you, Sheryl. I didn't want you to take any offense in what I
said
either. And, please, don't take that as correcting you. You are
correct in
what you say (for many manufacturers). I simply like to clarify
where Star
stands.
To everyone else:
History in the Nail Industry is being made. For the first time in
decades
we finally have a brand new category. It doesn't fall into
Manicure or
Artificial. There isn't extension. It's a polish alternative
(again as we
suggest it). It is a great opportunity, for us as techs, to take
back our
clients from the discount salons by offering UV color instead of
polish
color. This is exciting.
And right now, there is a TON of choices flooding the industry.
Just sit
back and relax. In a few years it will narrow down. The brands
that are
successful will still be around.
Incidentally, the talk going around about bottle vs pot. I
certainly could
have put mine into a bottle, but here are some reasons why I felt
it
wouldn't work for "my" formula. The viscosity is thicker than
traditional
polish (our brand not every brand). So a little metal ball in the
bottle
would not be able to safely mix the product. True pigment can
settle to
some degree. Traditional white gel (non soak) that we've been
selling for
decades still needs to be stirred to keep the titanium dioxide from
settling. Next, I felt that the traditional neck of the bottle was
too
small. When I put my formula into the bottle..and you pull the
brush
out...lots of gel is coming off the neck of the brush and into the
neck of
the bottle. It's very easy to have it get trapped by air escaping
and cause
the gel to bottle neck and go down the outside of the bottle.
Again, I want
to be VERY clear..."our formula not every formula". And lastly,
I'm tired
of things being easy for our "clients" to do them. I felt in a pot
with a
brush says, "you can't do this if you're not a tech". I finally
had
something to bring people back to my customers salons. I don't
want it to
be the next "polish" found in drugstores.
I sooooooooo wouldn't want to be a tech right now with all this
information
coming at you. I REALLY sympathize with your situations! Too much
is
coming at you. The best way you all can make your decision is just
trying a
little of everyone's product and deciding for yourself what works
better for
you. That's how I've always done it.
Good luck to each of you.....I hope what ever brand you choose,
that you're
successful with it. And that your business grows to what it was
before all
the discount salons came to town.
Kind Regards,
Elaine T. Watson
Star Nail International
Vice President of Marketing and Sales
Global Education Director
800.782.7624 extension 321
fax 661.257.5847
ela...@starnail.com
Blog: itsnotarealjob.blogspot.com
On Tue, Apr 27, 2010 at 10:54 AM, Sheryl GOldberg <
sgna...@gmail.com >
wrote:
Elaine,
I have not had any experience with your products, so I have made
No
Statements about Your Products. I understand your product is also
new. I
was commenting on what has been in the past, when my opinion on
something
new was asked for.
If a company “Names” a product a “Manicure” I would
think it should
fall into the manicure category, not try to slip an enhancement
produce in
as a manicure, which is what SOG in the past has been. Also most of
us
remember a Man in the “Airbrushing Industry” who tried to
convince us all to
give up polish and airbrush everyone, charging extra to put color
on their
nails. It did not fly back then either. Some people don’t ca
re wh
at their
cuticles look like as long as they have polish on. I have seen this
with
people who go to Deep Discount Salons.
I have charged extra for polish when it cost me extra like some of
OPI’s
Diamond Dust at $7 a bottle. If it cost me more it is going to cost
the
client more. I agree that this should be an additional charge on
top of a
manicure and not an $80 enhancement charge. Techs could double the
manicure
charge since they would be coming back in two weeks instead of one,
and it
will cover the time and cost. It depends on the market in their
area. That’s
what we all thought “No Chip Manicures” were going to be, but
they fooled
us.
The products being “buzzed” in the past did not deliver what
they were
advertising. I, and many of the other Nail Professionals had been
“Turned
Off” to the idea of a “No Chip Manicure” after feeling we had
wasted hard
earned money. As I said before I understand your Product is a new
one, and I
have No Experience with it. So Please don’t take offence, because
non was
offered. I was very happy to see that Our Industry has taken a big
step
forward!
I wish you nothing but the best with your New Products,
Sheryl Goldberg
Licensed Nail Tech/Educator
sgna...@gmail.com
That's my ramble. LOL
OH and one last thing. I don't think you all should feel guilty
about using
buzz words to advertise your services. The buzz words are smart
marketing
with one goal. Drive clients to your door not your competition.
There is
nothing wrong with that, so long as you deliver what you are
advertising.
Kind Regards,
Elaine T. Watson
Star Nail International
Vice President of Marketing and Sales
Global Education Director
800.782.7624 extension 321
fax 661.257.5847
ela...@starnail.com
Blog: itsnotarealjob.blogspot.com
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