Now that I'm on the "inside"... I can give you all a little insight on why this happens. At least from the point of view of a company the size of Star Nail International. Back in the day, we had distribution all over the USA. We did not sell direct to Salons. In the last 5-10 years this had to change because the smaller distributors were swallowed up by much larger distributors. Even still, we have to be careful about how much direct advertising we do for fear it will piss off a huge distributor. It wouldn't be fair of us to distribute to a company and then compete with them for business.
With the internet beauty sales rising, and lack of distribution at the salon level, we had to start a site. BUT we still have some very big companies carrying our products. So for the most part, our distributors are the ones that communicate with the Salons. But the problem is, a client doesn't go looking for the "distributor" to find a salon...she may (if her tech was smart and taught her what products she was using) go looking for the brand. Now here's the other slippery slope....customers coming direct to us to purchase the products you used on them to do their own nails. We want no part of that. But if you educate on the brand, they may attempt to do that. You definitely want to get locally listed. Business pages for your local government or tourist information for your location. I, honestly, don't think you want the power of that left in the manufacturer's hands. Now, Beautytech would be a great spot to do that. A person looking for a specific type of tech would come across this site and could find you here. I hope this helps you guys better understand the positives and negatives. Kind Regards, Elaine T. Watson Star Nail International Vice President of Marketing and Sales Global Education Director 800.782.7624 extension 321 fax 661.257.5847 [email protected] Blog: itsnotarealjob.blogspot.com On Sun, May 16, 2010 at 9:16 PM, <[email protected]> wrote: > Okay- so my mind has been busy thinking how can we techs who are not > purchasing whole systems and being punished by being left off the salon > locator, to fight back! > Who would be interested in just having your salon name and number AND the > products you are offering for potential clients to find you? > I already made a couple of pages and am playing with them to see which ones > will actually work the best and look more professional. > It sucks that we are buying these products but maybe not whole systems and > getting the $#!tty end of the deal. > I had this happen with two other companies who insisted I sell $3500 of > their product a year. And it was a PRIVILEGE to be on their locater but only > if I sold XX amount of $$ screw them. I see a huge money loss for both > those companies. > So, who would put their name out there if you are not one of the priveliged > ones to be blessed with your salon on their locater? LMK > Buenos dias, > Lynnette > http://www.facebook.com/nailtech Sent via BlackBerry from T-Mobile > > -- > You received this message because you are subscribed to the Google Groups > "NailTech" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]<nailtech%[email protected]> > . > For more options, visit this group at > http://groups.google.com/group/nailtech?hl=en. > > -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
