I wonder how the client retention rate would change if you offer the deal on services that are viewed more as "continuous?" like enhancements where people expect that they're making a committment to fills?
In my area, manis and pedis are popular (especially thanks to uv polishes now!) BUT clients don't see these services as consistent-- I guess that's the right word? Like; they see a mani/pedi as JUST a single service, not part of an ongoing, cohesive routine. Many people will just pop into which ever salon offers the service they're looking for whenever they're looking for it, and their choice is made based on either price or scheduling convenience. But enhancements are extremely popular here and most people will stick with a tech once they find one they like, because they already think of their enhancements as something they will need to get done again and they have to do them on a regular schedule, they can't just wait until whenever they have the time or money. So I wonder if groupon and the like would yield better results in the retention department if the deal was initially for a service that clients already thought of as something they will be getting done on a regular basis? On Oct 18, 9:16 pm, Nicole Cormier <gefj...@gmail.com> wrote: > I was thinking of doing it so I helped out a girlfriend at the spa she > manages when her Groupon clients overwhelmed the staff. Here is my 2 cents: > > 1. They operate on appts so the groupon people dominated the schedule at the > expense of regular clients. Each staff person is about 70% booked on average > so it was difficult fitting clients. > > 2. The grouponers were very price minded and almost all of them did not > react well to being upsold. They were there for the cheap pedi and detox > special and that was that. > > 3. None of the clients became regulars or used other services. Like I said, > they were there for the cheap pedi and that was that. > > 4. It was a gamble the spa lost out on, in wages and other operating costs > vs money brought in by the groupon crowd. Their client base floated what > would have been a big loss. It would be like paying a full staff complement > to do overtime when no one was booked. > > 4. I don't know what it is about sales and gift certificates but they seem > to attract the pickiest people ever. Expecting good service is one thing, > but they always seem to want to squeeze even more out of you for free. It > gets crass, quickly. > > I have listened to groupon salons here in Winnipeg talk about their > experiences as well as my own in helping Corinne. A lot of my industry peers > here said publicly it was great but in private that they would never do it > again. It seems like groupon and groupon clones are passing like a fad > through Winnipeg anyway. At first, the specials would sell out like crazy > and now I see the same salon had been running the same special for ages and > no one else has one out. > > I decided it was not for me. > > Nicole > On 2011-10-18 10:28 PM, "Karen" <keyzka...@bellsouth.net> wrote: > > > Hey guys...those of you who have done these....I need some REAL > > information...not what the salesman told the owners of the salon I'm working > in! > > > > > > > 1. Do you feel you get a mix of "real" customers versus "bargain hunters" > > > 2. Any idea of the conversion-to-regular-client rate? > > > 3. Did you feel you made money? Broke even? Took a hosing? > > > 4. If you thought of doing it again, what would you do differently? > > > 5. How long was your deal available to purchase? Was that long enough? > Too long? > > > 6. As time goes by....what percentage do you feel are never redeemed, if > any? > > > 7. How does Groupon stack up against others like Living Social, Travel > Zoo, etc...?? > > > Really need my posse to help me out here..... > > > Karen Hodges > > > -- > > You received this message because you are subscribed to the Google Groups > "NailTech" group. > > To post to this group, send email to nailtech@googlegroups.com. > > To unsubscribe from this group, send email to > > nailtech+unsubscr...@googlegroups.com.> For more options, visit this group at > > http://groups.google.com/group/nailtech?hl=en.- Hide quoted text - > > - Show quoted text - -- You received this message because you are subscribed to the Google Groups "NailTech" group. To post to this group, send email to nailtech@googlegroups.com. To unsubscribe from this group, send email to nailtech+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/nailtech?hl=en.
