Richard Serra's video Television delivers the people from around 1970 probably presents the most concise example of an artist reflecting upon the role of the audience in mass broadcast media. Best. Simon
Sent from my phone Simon Simon Biggs www.littlepig.org.uk On 10 Jul 2010, at 18:58, Alan Sondheim <sondh...@panix.com> wrote: > > > Years ago I think even in the 80s or so, Smythe talked about audience > labor in terms of television - this theory was developed in a number of > places - television has been often seen as an active zone of audience > production - was it John Fiske who wrote on this? - there were some > artists also dealing with the issue. So it has a long history - sorry for > my blurriness at the moment - alan > > > On Sat, 10 Jul 2010, marc garrett wrote: > >> The Digital Surplus and Its Enemies. >> >> By Rob Horning >> >> With the advent of Web 2.0, the Internet has begun to take on the >> characteristics of what the Italian autonomists like Paolo Virno called >> the social factory. The idea is that since many of us no longer have all >> that much to offer society, in terms of operating machinery or that sort >> of thing, the new way of extracting surplus value from our ?labor? is to >> turn our social lives into a kind of covert work that we complete >> throughout the day, but in forms that can be co-opted by capitalist firms. >> >> Work processes, as Virno explains in A Grammar of the Multitude >> [Semiotext(e); 2004], become diverse, but social life begins to >> homogenize itself in the sense that our identity becomes something we >> all must prove in the public sphere?we all become concerned with the >> self as brand. This results in the ?valorization??Marxist jargon for >> value enhancement??of all that which renders the life of an individual >> unique??which is to say our concern for our uniqueness, our identity in >> social contexts, becomes a kind of value-generating capital, or rather a >> circulating commodity. >> >> This plays out in seemingly innocuous ways. It can be a matter of hyping >> a product free of charge but using it or talking about it. Or it can be >> a matter of going to parties with co-workers, learning to get along >> better and therefore increasing the efficiency of processes on the job. >> Or it is a matter of behaving politely among strangers, extending a >> system of politeness and trust that can be harvested economically as a >> reduction in transaction costs. To put it in sociologist Pierre >> Bourdieu?s terms, our habitus?our manifest and class-bound way of being >> in the social world?has been transformed into an explicit productive >> force without our conscious consent by the way various social media have >> infiltrated everyday life. >> >> more... >> http://www.popmatters.com/pm/tools/print/120581 >> _______________________________________________ >> NetBehaviour mailing list >> NetBehaviour@netbehaviour.org >> http://www.netbehaviour.org/mailman/listinfo/netbehaviour >> >> > > > == > email archive: http://sondheim.rupamsunyata.org/ > webpage http://www.alansondheim.org > music archive: http://www.espdisk.com/alansondheim/ > == > _______________________________________________ > NetBehaviour mailing list > NetBehaviour@netbehaviour.org > http://www.netbehaviour.org/mailman/listinfo/netbehaviour Edinburgh College of Art (eca) is a charity registered in Scotland, number SC009201 _______________________________________________ NetBehaviour mailing list NetBehaviour@netbehaviour.org http://www.netbehaviour.org/mailman/listinfo/netbehaviour
