does anyone object to me posting a definitely not-safe-for-work response to this in the style of an arrogant lower class foul-mouthed human being? it's just that i feel the need to... but, as much as i pretend to be distanced and to have evolved from such attitudes and responses it still just... grrrr...
On 10 July 2010 13:55, marc garrett <marc.garr...@furtherfield.org> wrote: > The Digital Surplus and Its Enemies. > > By Rob Horning > > With the advent of Web 2.0, the Internet has begun to take on the > characteristics of what the Italian autonomists like Paolo Virno called > the social factory. The idea is that since many of us no longer have all > that much to offer society, in terms of operating machinery or that sort > of thing, the new way of extracting surplus value from our “labor” is to > turn our social lives into a kind of covert work that we complete > throughout the day, but in forms that can be co-opted by capitalist firms. > > Work processes, as Virno explains in A Grammar of the Multitude > [Semiotext(e); 2004], become diverse, but social life begins to > homogenize itself in the sense that our identity becomes something we > all must prove in the public sphere—we all become concerned with the > self as brand. This results in the “valorization”—Marxist jargon for > value enhancement—“of all that which renders the life of an individual > unique”—which is to say our concern for our uniqueness, our identity in > social contexts, becomes a kind of value-generating capital, or rather a > circulating commodity. > > This plays out in seemingly innocuous ways. It can be a matter of hyping > a product free of charge but using it or talking about it. Or it can be > a matter of going to parties with co-workers, learning to get along > better and therefore increasing the efficiency of processes on the job. > Or it is a matter of behaving politely among strangers, extending a > system of politeness and trust that can be harvested economically as a > reduction in transaction costs. To put it in sociologist Pierre > Bourdieu’s terms, our habitus—our manifest and class-bound way of being > in the social world—has been transformed into an explicit productive > force without our conscious consent by the way various social media have > infiltrated everyday life. > > more... > http://www.popmatters.com/pm/tools/print/120581 > _______________________________________________ > NetBehaviour mailing list > NetBehaviour@netbehaviour.org > http://www.netbehaviour.org/mailman/listinfo/netbehaviour > _______________________________________________ NetBehaviour mailing list NetBehaviour@netbehaviour.org http://www.netbehaviour.org/mailman/listinfo/netbehaviour
