--- Faustus von Goethe <[EMAIL PROTECTED]> wrote:
> One MAJOR issue is that my customers, looking at the
> "Earth 1066" trademark,
> will not bhe able to tell which of the products they
> can use directly with
> their D&D campaigns, and which (once they buy it,
> take it home, and tear off
> the shrinkwrap) simply will NOT work in a plain D&D
> setting.
>
> While I respect your suggestion, what you are asking
> me to do (and this
> "shortcoming" in the license is forcing) is that I,
> as a small time
> producer, successfully develop multiple trademarks
> with distinctly different
> connotations.
>
> Product identification is arguably the most
> important concept in marketing.
> It is the sole reason for the value of trademarks,
> and without it, you fail.
> It is hard enough to develop ONE trademark as a
> recognizable mark. The
> situation forces me into a situation where I either:
Faust,
I understand your dilemma. I would suggest that your
product line that is compatible with any DnD setting
can be earmarked as a "Fantasy Adventure Ready to
Play." "Requires use of DnD3e PH."
Your Fantasy RPG products set in 1066's unique fantasy
setting could be marketed by emphasizing the setting
itself, perhaps by tone and style; the d20 logo and
the "requires use of" notation will indicate DnD rule
compatibility.
Your non-fantasy products using d20 could likewise
empahsize their setting (old west, superhero, etc..)
and bear the d20 logo.
The above could be done without the need of any
trademarks other than 1066's company TM and the d20
logo.
That may sound simplistic, but having the d20 license
gives you an edge (whether the license is limiting or
not) that would not exist absent the non-existence of
the license.
That's my 3 cents worth, and I will be glad to
continue brainstorming with you.
Mac Golden
Troll Lord Games
For more information, please link to
www.opengamingfoundation.org
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For more information, please link to www.opengamingfoundation.org
