<<
SO trademark the setting names and various unique nouns. Copyright the
setting text and release a campaign world book.  By trademarking the
terms, people will be unable to use them freely. Sure they could make a
derivative work the mimics the setting, but it could never be marketed
as such.
>>

Actually, we heard from Ryan Dancey (atleast that's who I believe I
heard it from), that if you put a trademarked term in the open content,
such as the setting name, the name becomes open, and you can no longer
restrict the use of it.

That's precisely why WotC is creating D20, which is pretty much 3e D&D. 
If they allowed people to use "Dungeons and Dragons" then they can stand
the chance of loosing the trademark to it.  With D20, the term is
trademarked for use under the OGL.

-- 
Korath,
http://www.korath.com
"He was already dead, he died a year ago, the moment he touched her.
They're all dead, they just don't know it." --Eric Draven, The Crow
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