Laura
Although branding is rarely best done by committee, I am a strong +1 for Heath's suggestion of adding the word Open to the tagline to make "See How Open Data Can Change the World" "See How Data Can Change the World" would also work for Google or the NSA; for us it's surely the "Open" which distinguishes the Open Knowledge community. I'm also a strong +1 for Heath's suggestion of a template of "See How Open ___________ Can Change the World" - that brings in non-Data-specific communities (eg Science) around the concept of Open which unites us. Regards Andrew From: okfn-discuss [mailto:[email protected]] On Behalf Of Laura James Sent: 13 April 2014 10:53 To: Open Knowledge Foundation discussion list; Susanne Kendler; Naomi Lillie Subject: Re: [okfn-discuss] new brand, new website: coming up next week Hi Heath, These are great ideas :) thoughts in-line: On 12 April 2014 19:28, heath rezabek <[email protected]> wrote: I have a thought on this, and want to present a possible way a local ambassador or chapter could utilize the logo and tagline in a flexible but harmonious way. One thing I'd be interested to hear is whether or not such a usage would be acceptable to OK Leadership. If so, then to me it feels like a built-in solution. With the addition of the word 'open' to the first tagline, you'd end up with See How Open Data Can Change the World ... which meshes more completely with Open Data Open Minds. With this as an example, it's not much of a stretch to envision a tagline saying: See How Open Science Can Change The World or ... See How Open Platforms Can Change The World ... which of course leads to Open Science / Open Minds ... or Open Platforms / Open Minds ... and even Open Knowledge / Open Minds. While I know the determined tagline reads "See How Data Can" and not "See How Open Data Can", I wonder what the branding team might think of this slight change of perspective as a path to a full range of approaches. See How Open ______ Can Change the World Open ______ Open Minds I'm not the whole branding team - but I love it :) Laura
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