What Andrew said. To be honest, the slogan strikes me as a bit vacuous as it avoids telling us *how* data/knowledge/muffins will have any effect, and instead goes for the “change” meme, which I has been beaten to death by a combination of TED talks and American presidential campaigns for the past couple of years.
It’s ironic that the slogan is essentially a statement of faith. - Friedrich On 13 Apr 2014, at 19:33, Andrew Stott <[email protected]> wrote: > Laura > > Although branding is rarely best done by committee, I am a strong +1 for > Heath’s suggestion of adding the word Open to the tagline to make > > “See How Open Data Can Change the World” > > “See How Data Can Change the World” would also work for Google or the NSA; > for us it’s surely the “Open” which distinguishes the Open Knowledge > community. > > I’m also a strong +1 for Heath’s suggestion of a template of “See How Open > ___________ Can Change the World” – that brings in non-Data-specific > communities (eg Science) around the concept of Open which unites us. > > Regards > > Andrew > > > > From: okfn-discuss [mailto:[email protected]] On Behalf Of > Laura James > Sent: 13 April 2014 10:53 > To: Open Knowledge Foundation discussion list; Susanne Kendler; Naomi Lillie > Subject: Re: [okfn-discuss] new brand, new website: coming up next week > > Hi Heath, > > These are great ideas :) thoughts in-line: > > On 12 April 2014 19:28, heath rezabek <[email protected]> wrote: > I have a thought on this, and want to present a possible way a local > ambassador or chapter could utilize the logo and tagline in a flexible but > harmonious way. One thing I'd be interested to hear is whether or not such a > usage would be acceptable to OK Leadership. If so, then to me it feels like > a built-in solution. > > > With the addition of the word 'open' to the first tagline, you'd end up with > > See How Open Data Can Change the World > > ... which meshes more completely with Open Data Open Minds. With this as an > example, it's not much of a stretch to envision a tagline saying: > > See How Open Science Can Change The World > > or ... > > See How Open Platforms Can Change The World > > ... which of course leads to Open Science / Open Minds ... or Open Platforms > / Open Minds ... and even Open Knowledge / Open Minds. > > > > While I know the determined tagline reads "See How Data Can" and not "See How > Open Data Can", I wonder what the branding team might think of this slight > change of perspective as a path to a full range of approaches. > > See How Open ______ Can Change the World > > Open ______ Open Minds > > > I'm not the whole branding team - but I love it :) > > Laura > _______________________________________________ > okfn-discuss mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-discuss > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss
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