I’d say that’s a relatively high bar to set for OKF projects: penicillin, 
containerised shipping, CKAN.

I’m sure the funders will like it. 

- Friedrich 

On 13 Apr 2014, at 21:20, heath rezabek <[email protected]> wrote:

> The tagline doesn't tell you how, but it does pose an invitation to find out. 
>  I consider it akin to "Ask how Open Culture can change the world."  It poses 
> a challenge.  It then is up to you to present, through your workshops or 
> hackathons or discussions or deliverables or what-have-you, how that is in 
> the case of your particular Open project.
> 
> Wrt change, indeed it's a loade word at this point, but then again, if there 
> was nothing in the world one wanted to change (impact), then we wouldn't be 
> doing anything at all.  If we care enough to expend effort on some action 
> which impacts the world, it's because we feel it will effect a change.  And 
> then, as above, it's up to us to describe how that happens.
> 
> - Heath
> 
> 
> 
> On Sun, Apr 13, 2014 at 12:46 PM, Friedrich Lindenberg 
> <[email protected]> wrote:
> What Andrew said.
> 
> To be honest, the slogan strikes me as a bit vacuous as it avoids telling us 
> *how* data/knowledge/muffins will have any effect, and instead goes for the 
> “change” meme, which I has been beaten to death by a combination of TED talks 
> and American presidential campaigns for the past couple of years.
> 
> It’s ironic that the slogan is essentially a statement of faith.
> 
> - Friedrich 
> 
> 
> On 13 Apr 2014, at 19:33, Andrew Stott <[email protected]> wrote:
> 
>> Laura
>>  
>> Although branding is rarely best done by committee, I am a strong +1 for 
>> Heath’s suggestion of adding the word Open to the tagline to make
>>  
>> “See How Open Data Can Change the World”
>>  
>> “See How Data Can Change the World” would also work for Google or the NSA; 
>> for us it’s surely the “Open” which distinguishes the Open Knowledge 
>> community.
>>  
>> I’m also a strong +1 for Heath’s suggestion of a template of “See How Open 
>> ___________ Can Change the World” – that brings in non-Data-specific 
>> communities (eg Science) around the concept of Open which unites us.
>>  
>> Regards
>>  
>> Andrew
>>  
>>  
>>  
>> From: okfn-discuss [mailto:[email protected]] On Behalf Of 
>> Laura James
>> Sent: 13 April 2014 10:53
>> To: Open Knowledge Foundation discussion list; Susanne Kendler; Naomi Lillie
>> Subject: Re: [okfn-discuss] new brand, new website: coming up next week
>>  
>> Hi Heath, 
>>  
>> These are great ideas :)   thoughts in-line:
>>  
>> On 12 April 2014 19:28, heath rezabek <[email protected]> wrote:
>> I have a thought on this, and want to present a possible way a local 
>> ambassador or chapter could utilize the logo and tagline in a flexible but 
>> harmonious way.  One thing I'd be interested to hear is whether or not such 
>> a usage would be acceptable to OK Leadership.  If so, then to me it feels 
>> like a built-in solution.
>>  
>>  
>> With the addition of the word 'open' to the first tagline, you'd end up with
>>  
>>     See How Open Data Can Change the World
>>  
>> ... which meshes more completely with Open Data Open Minds.  With this as an 
>> example, it's not much of a stretch to envision a tagline saying:
>>  
>>     See How Open Science Can Change The World
>>  
>> or ...
>>  
>>     See How Open Platforms Can Change The World
>>  
>> ... which of course leads to Open Science / Open Minds ... or Open Platforms 
>> / Open Minds ... and even Open Knowledge / Open Minds.
>>  
>>  
>>  
>> While I know the determined tagline reads "See How Data Can" and not "See 
>> How Open Data Can", I wonder what the branding team might think of this 
>> slight change of perspective as a path to a full range of approaches.
>>  
>>     See How Open ______ Can Change the World
>>  
>>     Open ______    Open Minds
>>  
>>  
>> I'm not the whole branding team - but I love it :) 
>>  
>> Laura 
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> 
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> 
> -- 
> Heath Rezabek  //  labs.vessel.cc
> Long Now Foundation (Intern)  //  Manual for Civilization Project  //  
> longnow.org
> Icarus Interstellar  //  FarMaker Design Corps  //  icarusinterstellar.org
> Open Knowledge Foundation  //  Texas Ambassador for the OKFn  //  okfn.org
> 
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