I’d say that’s a relatively high bar to set for OKF projects: penicillin, containerised shipping, CKAN.
I’m sure the funders will like it. - Friedrich On 13 Apr 2014, at 21:20, heath rezabek <[email protected]> wrote: > The tagline doesn't tell you how, but it does pose an invitation to find out. > I consider it akin to "Ask how Open Culture can change the world." It poses > a challenge. It then is up to you to present, through your workshops or > hackathons or discussions or deliverables or what-have-you, how that is in > the case of your particular Open project. > > Wrt change, indeed it's a loade word at this point, but then again, if there > was nothing in the world one wanted to change (impact), then we wouldn't be > doing anything at all. If we care enough to expend effort on some action > which impacts the world, it's because we feel it will effect a change. And > then, as above, it's up to us to describe how that happens. > > - Heath > > > > On Sun, Apr 13, 2014 at 12:46 PM, Friedrich Lindenberg > <[email protected]> wrote: > What Andrew said. > > To be honest, the slogan strikes me as a bit vacuous as it avoids telling us > *how* data/knowledge/muffins will have any effect, and instead goes for the > “change” meme, which I has been beaten to death by a combination of TED talks > and American presidential campaigns for the past couple of years. > > It’s ironic that the slogan is essentially a statement of faith. > > - Friedrich > > > On 13 Apr 2014, at 19:33, Andrew Stott <[email protected]> wrote: > >> Laura >> >> Although branding is rarely best done by committee, I am a strong +1 for >> Heath’s suggestion of adding the word Open to the tagline to make >> >> “See How Open Data Can Change the World” >> >> “See How Data Can Change the World” would also work for Google or the NSA; >> for us it’s surely the “Open” which distinguishes the Open Knowledge >> community. >> >> I’m also a strong +1 for Heath’s suggestion of a template of “See How Open >> ___________ Can Change the World” – that brings in non-Data-specific >> communities (eg Science) around the concept of Open which unites us. >> >> Regards >> >> Andrew >> >> >> >> From: okfn-discuss [mailto:[email protected]] On Behalf Of >> Laura James >> Sent: 13 April 2014 10:53 >> To: Open Knowledge Foundation discussion list; Susanne Kendler; Naomi Lillie >> Subject: Re: [okfn-discuss] new brand, new website: coming up next week >> >> Hi Heath, >> >> These are great ideas :) thoughts in-line: >> >> On 12 April 2014 19:28, heath rezabek <[email protected]> wrote: >> I have a thought on this, and want to present a possible way a local >> ambassador or chapter could utilize the logo and tagline in a flexible but >> harmonious way. One thing I'd be interested to hear is whether or not such >> a usage would be acceptable to OK Leadership. If so, then to me it feels >> like a built-in solution. >> >> >> With the addition of the word 'open' to the first tagline, you'd end up with >> >> See How Open Data Can Change the World >> >> ... which meshes more completely with Open Data Open Minds. With this as an >> example, it's not much of a stretch to envision a tagline saying: >> >> See How Open Science Can Change The World >> >> or ... >> >> See How Open Platforms Can Change The World >> >> ... which of course leads to Open Science / Open Minds ... or Open Platforms >> / Open Minds ... and even Open Knowledge / Open Minds. >> >> >> >> While I know the determined tagline reads "See How Data Can" and not "See >> How Open Data Can", I wonder what the branding team might think of this >> slight change of perspective as a path to a full range of approaches. >> >> See How Open ______ Can Change the World >> >> Open ______ Open Minds >> >> >> I'm not the whole branding team - but I love it :) >> >> Laura >> _______________________________________________ >> okfn-discuss mailing list >> [email protected] >> https://lists.okfn.org/mailman/listinfo/okfn-discuss >> Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss > > > _______________________________________________ > okfn-discuss mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-discuss > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss > > > > > -- > Heath Rezabek // labs.vessel.cc > Long Now Foundation (Intern) // Manual for Civilization Project // > longnow.org > Icarus Interstellar // FarMaker Design Corps // icarusinterstellar.org > Open Knowledge Foundation // Texas Ambassador for the OKFn // okfn.org > > _______________________________________________ > okfn-discuss mailing list > [email protected] > https://lists.okfn.org/mailman/listinfo/okfn-discuss > Unsubscribe: https://lists.okfn.org/mailman/options/okfn-discuss
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