On 2011-11-09 10:11 PM, Pedro Giffuni wrote:
Hi Shane;
OpenOffice.org is a brand the ASF owns now and I
don't want it diluted. I have also heard the name
is in some countries' legislation.
I'm not following your point here. The project branding requirements
mean that both the product and project names must start with "Apache
...", so just "OpenOffice.org" is not an option as either name.
The existing trademark registration is not an issue (or, should not be,
in my opinion) in terms of choosing a name for the project going
forward. I suggest that the PPMC needs to primarily think of what the
future branding will be.
In terms of "keeping" the existing registration, I would not worry about
that now. My current thinking is that our keeping the domain name as a
site that still distributes the past OpenOffice.org builds will be more
than sufficient to defend that brand as long as will be pertinent for
this project.
- Shane
I think Apache OpenOffice is a better name for
the project because it is shorter/simpler, and is
more catchy. TBH I wouldn't complain if it's the
name of the product too.
I am aware of projects that have subprojects that
later fork, maybe we will end up having, say
Apache OO Spellchecker :-).
cheers,
Pedro.
--- On Thu, 11/10/11, Shane Curcuru<a...@shanecurcuru.org> wrote:
From: Shane Curcuru<a...@shanecurcuru.org>
Subject: Re: [DISCUSS]+[VOTE] Trademark and Branding
To: ooo-dev@incubator.apache.org
Date: Thursday, November 10, 2011, 12:57 AM
On 2011-11-09 8:14 PM, Pedro Giffuni
wrote:
Hello;
An important question. The vote is for choosing the
product name, can the project name be different?
To make this clear: I would think it practical to
keep option (a) for the product, but option (b)
for the project.
One question: why would that be desirable? I.e. what
is the benefit of
having a separate project name (i.e. the name of the
website and the PMC
here) versus the product name (i.e. the actual downloadable
releases in
the future)?
By way of comparison, all (I think) other Apache projects
use the same
terminology for the project name and the product name.
I would expect that the product and project would use the
same name
(whatever it is) unless there is a strong and clear
consensus among the
PPMC to explicitly use different names.
- Shane
Just wondering if there will be a second vote for
the project name.
regards,
Pedro.
--- On Wed, 11/9/11, Donald Harbison<dpharbi...@gmail.com>
wrote:
We've had a lengthy discussion on
ooo-marketing regarding trademark and
branding considerations and options. It's time we
moved
forward and made a
decision in order to expedite the ongoing
migration of the
web site and to
remove one more obstacle from the dev team.
We want to preserve and protect the historic
OpenOffice.org
trademark. The
choice of an Apache name and new trademark will
not impact
the historic
mark as granted to the Apache Software Foundation
for
stewardship.
Since this is a major decision we felt it
important to
bring it back to
ooo-dev for final discussion then vote. We have
the choices
presented on
the wiki[1] for your reference.
[1]https://cwiki.apache.org/**confluence/display/OOOUSERS/**
Branding+Planning<https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Planning>
