Why should Google be remotely interested in fairness? OpenSocial might
have been under development for a while, but it's announcement is
curiously coincidental with Facebook's moves into the advertising
market, one which Google appears to be gambling its future on.

The way they have pushed this thing forward - not at all open (and
hardly social), doesn't exactly show the company in a good light. But
this is a well-trodden path - Microsoft has rarely played nicely, yet
they still manage to sell a lot of software.

While in the long term OpenSocial may raise the sea that floats all
ships (and because of that I believe it's worth pursuing), Google's
immediate motivation seems to have been to cause a storm in the
marketplace to shipwreck Facebook - purely tactical, not a little
cynical.

However I don't see much of a future in the globally connected
environment for any company which hasn't evolved from 20th century
Silicon Valley style - monolithic, secretive, arrogant to the point of
Machiavellian principles. They may have some of the best brains on the
planet, but as a corporate entity Google seems to have a rather
outmoded attitude - brings to mind Gordon Gekko with a Rubik's Cube.

...I wonder how much darker a picture of Google can be painted before
they deign to show the container API ;-)

Cheers,
Danny.

-- 

http://dannyayers.com

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