On Tue, 2007-07-31 at 10:45 +0200, Patrick Finch wrote:
> Kaiwai Gardiner wrote:
> > On Mon, 2007-07-30 at 22:38 -0700, Korey Peters wrote:
> >>> I think the "40%" was a rectum pluck rather than it
> >>> being a fixed number
> >>> on which OpenSolaris should aim. I mean, if you look
> >>> at Mac, their
> >>> marketshare is below 10% and yet has a bigger
> >>> selection of software than
> >>> Solaris.
> >>>
> >>> One could argue that not only does Solaris need more
> >>> users, but its
> >>> quality rather than quantity. If the vast majority of
> >>> the 40% are penny
> >>> pinching, proprietary software hating,
> >>> thick-rim-glasses wearing, hunch
> >>> back coding geeks - it certainly won't attract
> >>> vendors such as Adobe or
> >>> MYOB who don't target that crowd.
> >>>
> >>> Matthew
> >>>
> >>> _______________________________________________
> >>> opensolaris-discuss mailing list
> >>> opensolaris-discuss@opensolaris.org
> >> The 40% certainly was a "rectum-pluck".  I was thinking about a goal for 
> >> Solaris on the desktop, and 40% seemed so startling that I thought I'd 
> >> better use it.
> > 
> > 40% is definately achievable. Now, if Sun can get their marketing
> > departments act together, things would improve even more.
> 
> Care to elaborate on that, Matthew?

Ok, where are the Sun advertisements in magazines read by decision
makers? I open up the NZ Management magazine (from the NZIM - most
managers/excutives in NZ are members) - not a single advertisement, and
yet, I see IBM splattered from cover to cover. I look through the
business paper that comes out, again, no advertisements.

I then click on slashdot.org and find advertisements for Sun - why
advertise on slashdot.org? teeny bobby kiddies sitting around whinging
and whining about the world who have absolutely NO influence over
decisions made in large corporations. Its the equivilant of marketing
dog food to the yapping dog when in reality you want to aim the
marketing at the owner.

Lets not get started on the marketing outside of the print -
advertisements on television, evagelising java as *the* technology to
demand on mobile phones, where is the attempt to get developers but
technical and artistic (aka Adobe people) excited about JavaFX? where
are the easy to use tools that allow people to make rich content using
JavaFX as easily as it is with Flash and Shockwave?

It just goes on and on and on. Quite frankly I'm wasting my time even
explaining it given that Sun employ's people based on whether they have
a degree rather than whether thay have the know how to take Sun
products, market their to buggery and evangelise technology in practical
applications to those who make decisions.

Matthew

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