On 4/2/05 2:44 PM, "Jerome" <[EMAIL PROTECTED]> wrote:

>> MYER seem to be discounting the iPod mini to $299 until Sunday -
>> however no other dealers seem to have this price. I'm taking advantage
>> of it for Valentine's day :-) The price has been seen in Sydney &
>> Melbourne so far, it is probably national but I am not sure.
>> 

Yep, its National.

>> I'm guessing it could be for one of three reasons:
>> 
>> * there's a new model on the way & Apple Oz have tapped MYER to clear
>> the channel

Most likely the reason.  As far as model changes go, the mini is overdue for
an upgrade.  AppleCentres are a lot more wary of Apple channel stuffing,
plus Myer have really blitzed the advertising this week of the sale.  We
have had a catalog plus today's newspaper promoting the $299 sale.

>> * MYER are losing their Apple reseller status and are just clearing the
>> stock

Nah, they only recently have come back on board with Apple.  The last Myer
catalog had iBooks, Powerbooks and iMacs, which took up nearly a whole page
with iPods.  Good blitz for Apple.  With the ex-Dell guy as CEO of Apple
Australia, the marketing has changed a fair bit.  They have gone partly back
to the old model of 'high street' department stores selling Macs, as well as
the traditional Apple retailers.  Who would have thought 3 years ago that
you could buy an iPod at Target!

>> * demand has been *so* high for the Shuffles that this might shift some
>> demand to the next product family up

Another good reason, especially if they got a good buy break from Apple for
the Minis.  I know all the Apple stores here (Perth) are out of stock of
shuffles.

> 
> or its a mistake... ;-)
> 
> the use of the words 'seems to be' make me wonder this...
> 
> all iPods are hot sellers... not the item you would expect anyone to
> discount... there is no reason too...
> 
> my 2c anyway...

>From memory, Apple dropped the price on the 15Gig iPod when the minis were
first announced, as there were no stock of the minis.

Seeya

Rod!




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