----- Original Message -----
Sent: Monday, October 28, 2002 10:21
PM
Subject: [ozmidwifery] Birth ads
Hi Liz,
I am a trained advertising copywriter (I have
done weekend workshops with some of the top creative directors in Melbourne
-with a two year old on my breast - most of these guys were more familiar
with the association between breasts and fast cars!) - Yes I can help -
my time is very limited but I can take on small chunks and am happy to pass on
contacts.
I was invited on GMA for an interview this doesnt
cost at all -although they have a system where you can pay $3000 for an
interview -I have costings for ads in an elusive notebook - they charge per
state on a sliding scale so a national ad is a multiple of state prices -
Sydney is more expensive with WA and Q less expensive, but
around $200 per state per 30 second ad - Birthing is a non
commercial issue but we need something to pin it on - they arent a current
affair show so wont be involved in politics and probably like to think they
are not having rabid "birth nazis" on their show. I reckon we could get Nic
and Vicki on if GMA was simply sent a copy of their video with a good press
release and followup. I am happy to talk to the producer if they are happy to
be interviewed!!! They will get about 3 minutes if it comes off - better than
30 seconds!!
Then if this comes off - any money raised /
sponsorship for an ad can be put towards an ad - TWO bites of the
cherry!
Do you want me to go ahead and contact the
producer? -Vicki are you ready for an interview re midwifery and your and
Nics work helping women enjoy birth in this technological age - I think a
fairly 'mainstream' approach would be all you will get on Bert - he is a nice
interviewer but conservative and wouldnt be out to create controversy
-his women producers are older first time mothers who were probably
epiduralled then back to work quite early. The In Union video footage would be
a lovely reinforcer for a piece highlighting NMAP and womens choices/the
benefits of having your 'own' midwife - not necessarily at home -(Slide all
that in sideways around an interview about the video if that is the only way
to get it on) - To get on TV/ in the media - it needs to affect a
majority or be sensational (ie ACA who only want sensation and edit/ alter the
context of anything said during a pre-recorded interview).
It also helps to have a website to refer women to
for further info.
Pinky
