Title: Message
Thanks Vicki
Pinky
 
----- Original Message -----
From: Vicki Chan
Sent: Wednesday, October 30, 2002 7:49 PM
Subject: RE: [ozmidwifery] Birth ads

My love to you and Sarah....
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKay
Sent: Wednesday, October 30, 2002 1:00 PM
To: [EMAIL PROTECTED]
Subject: Re: [ozmidwifery] Birth ads

Great!
I have my lovely Sarah (19) in hospital with quinsy -drains IV antibiotics etc (She NEVER gets sick so this is a shock to her ) when she had a blood test at the clinic the previous day, she thought the nurse was going to "do it like the blood bank" that she visited with a biology class a couple of years ago - the nurse said -"you MUST have had needles at school ! Sarah nodded "no" - she couldnt talk and hasnt been immunised.The woman asked, were you one of the ones who hid in the toilet? THATs why you are sick now!! -I didnt have the energy to argue -just asked could Sarah please lie down as she wasnt feeling at all well, then sat with her.
 
Thankfully all the hopital nurses have been lovely.
 
Im just on the way back to hospital to see her but will contact the relevant people in the next week or two and will keep you informed.
 
Pinky 
----- Original Message -----
From: Vicki Chan
Sent: Tuesday, October 29, 2002 10:54 PM
Subject: RE: [ozmidwifery] Birth ads

Sure, Pinky...I'm ready for anything it takes!!
Love, Vicki
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Pinky McKay
Sent: Monday, October 28, 2002 9:21 PM
To: [EMAIL PROTECTED]
Subject: [ozmidwifery] Birth ads

Hi Liz,
 
I am a trained advertising copywriter (I have done weekend workshops with some of the top creative directors in Melbourne -with a two year old on my breast - most of these guys were more familiar with the association between breasts and fast cars!) - Yes I can help - my time is very limited but I can take on small chunks and am happy to pass on contacts.
 
I was invited on GMA for an interview this doesnt cost at all -although they have a system where you can pay $3000 for an interview -I have costings for ads in an elusive notebook - they charge per state on a sliding scale so a national ad is a multiple of state prices - Sydney is more expensive with WA and Q less expensive, but around $200 per state per 30 second ad -  Birthing is a non commercial issue but we need something to pin it on - they arent a current affair show so wont be involved in politics and probably like to think they are not having rabid "birth nazis" on their show. I reckon we could get Nic and Vicki on if GMA was simply sent a copy of their video with a good press release and followup. I am happy to talk to the producer if they are happy to be interviewed!!! They will get about 3 minutes if it comes off - better than 30 seconds!!
 
Then if this comes off - any money raised / sponsorship for an ad can be put towards an ad - TWO bites of the cherry!
 
Do you want me to go ahead and contact the producer? -Vicki are you ready for an interview re midwifery and your and Nics work helping women enjoy birth in this technological age - I think a fairly 'mainstream' approach would be all you will get on Bert - he is a nice interviewer but conservative and wouldnt be out to create controversy  -his women producers are older first time mothers who were probably epiduralled then back to work quite early. The In Union video footage would be a lovely reinforcer for a piece highlighting NMAP and womens choices/the benefits of having your 'own' midwife - not necessarily at home -(Slide all that in sideways around an interview about the video if that is the only way to get it on)  - To get on TV/ in the media - it needs to affect a majority or be sensational (ie ACA who only want sensation and edit/ alter the context of anything said during a pre-recorded interview).
 
It also helps to have a website to refer women to for further info.
 
Pinky

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