Except that in this case Michael Hill are clearly using their website as a brochure and as an engaging experience not a retail store.
You can’t (and I don’t imagine why you would) buy the products online. You still go into their store right? I assume that if you don’t have Silverlight installed you get a downgraded experience, most importantly a HTML page showing your nearest retail store would be a must here. If you install the plugin you get the cinematic experience bringing together the brochure and the TV ad. It’s not a site you visit every day or contribute too but if I was looking for some jews then I really like the high quality images presented. Nice use of DeepZoom and SLS, I agree that the UX could be improved by making the bottom menu either more obvious or just exposed. I also think the section videos could play as the background with the sub menu exposed, I did find myself wondering how to navigate until it finally appeared. But.... DeepZoom your store location map! I know this wicked new Silverlight control that could be of use ;) John. From: [email protected] [mailto:[email protected]] On Behalf Of David Connors Sent: Wednesday, 2 December 2009 10:35 AM To: ozSilverlight Subject: Re: Our new silverlight site 2009/12/2 Scott Barnes <[email protected]> Most of the research I've read / conducted around "plugins + risk" has constantly shown that the average user will install anything put before them provided they get access to the context of what they were seeking. 400million+ installs of Silverlight testifies to this behavior. If you use javascript you lose up to 7% of users because their browsers either don't run it, have it turned off or have McAfee/Norton/Whatever "screw with my Internet experience 2009 edition" installed. Let me explain that to you in another way: If you are going to sell $1 000 000 worth of stuff in a year on your site, then you will be immediately flushing $70 000 of your revenue down the can. If you're paying $ to acquire a lead, you're throwing out $7 in every $100 of your EDM budget. And I'm just talking about JS. Sending out marketing and then presenting customers with an Install button instead of a sales call to action is crazy. Don't get me wrong, SL and Flash have their place and I love kongregate.com - but as an adjunct, not an impediment to a transaction. -- David Connors ([email protected]) Software Engineer Codify Pty Ltd - www.codify.com Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact
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