We were talking about this yesterday at the SDDN meeting. Netflix did a nice work on providing this seamless experience. They customized the SL installation experience so the user doesn't have to know that they're installing SL, they're just 'starting' their media player. If the end user doesn't know the name of the underlying technology that means you did a good work on rebranding it.
We have the same scenario with many desktop apps. With some apps it's evident (for us geeks) that it's .NET or Java Swing (guiiu), but the mom and dad type of user can't care less if it's Delphi as long as it looks good and works. AdobeAir apps usually do a poor job in this area. I'm constantly distracted about it. Why do I have to update Adobe Air when I'm trying to use [Insert here your favoirte Twitter Client]? On Wed, Dec 2, 2009 at 10:28 AM, Darren Neimke <darren.nei...@live.com>wrote: > And why would/should they want to know. I just want my music! For > example, I could care less what technology this site uses: > > http://listen.grooveshark.com/ > > It could just as easily be built using any one of several technologies. > It's the user experience (how they've implemented it) that is impressive. > > > > > Kind Regards, > > Darren Neimke > darren.nei...@live.com > > > > > ------------------------------ > From: jordan.kni...@readify.net > To: ozsilverlight@ozsilverlight.com > Date: Wed, 2 Dec 2009 10:23:19 +1100 > > Subject: RE: Our new silverlight site > > I find mum and dad users don't even know what tech they are using. "Do > you have flash installed?". "What?". "Can you play youtube videos?" > > > > *From:* ozsilverlight-boun...@ozsilverlight.com [mailto: > ozsilverlight-boun...@ozsilverlight.com] *On Behalf Of *Shane Morris > *Sent:* Wednesday, 2 December 2009 8:48 AM > *To:* ozSilverlight > *Subject:* RE: Our new silverlight site > > > > I don’t find that sad. Average users should not have to think about whether > something is Flash or Silverlight. We think the technology is cool, users > should just think the site is cool. Hopefully users today don’t say ‘nice > PHP web site’? J > > > > Shane > > > > *Shane Morris* | User Experience Evangelist | Microsoft Australia | > shan...@microsoft.com | blogs.msdn.com/shanemo > > > > > > > > *From:* ozsilverlight-boun...@ozsilverlight.com [mailto: > ozsilverlight-boun...@ozsilverlight.com] *On Behalf Of *Winston Pang > *Sent:* Wednesday, 2 December 2009 7:51 AM > *To:* ozSilverlight > *Subject:* Re: Re: Our new silverlight site > > > > One thing I find sad about all this stuff is, the average user is going to > say "Nice Flash website". :( > > On Wed, Dec 2, 2009 at 1:10 AM, Miguel Madero <m...@miguelmadero.com> wrote: > > I just noticed that you integrated 3 videos with the deep zoom. It looks > cool. > > > > On Wed, Dec 2, 2009 at 12:59 AM, Miguel Madero <m...@miguelmadero.com> > wrote: > > Wow that's nice :) > > > > > > On Tue, Dec 1, 2009 at 7:30 PM, <rjemp...@gmail.com> wrote: > > The company history page is another interesting use of deep zoom : > http://www.michaelhill.com.au/#CompanyHistory > > > Click the pause button to skip the video > > > On 01/12/2009 10:45am, Miguel Madero <m...@miguelmadero.com> wrote: > > > Thanks for sharing. > > > > > > > > > > > > > > > > > > What do you mean by Application lifetime objects / client side services? > > > > > > It's nice the way you use deepzoom. Altough I was thinking I could zoom > in out of the products and then I noticed that it was mainly to "preload". > That's nice. > > > > > > It would be good to know a bit more on some topics, for example security, > how you used deep zoom, SEO and analytics. > > > > > > > > > > > > > > > > > > > > > > > > I agree with most of the comments around navigation, slot transitions and > movies. It's some valuable feedback. > > > > > > > > > > > > > > Miguel. > > > > > > > > > > > > > > > > > > On Tue, Dec 1, 2009 at 11:00 AM, Tatham Oddie tat...@oddie.com.au> > wrote: > > > > > > > > > > > > > > > > > > Sounds like some really cool technical work you’ve done! > > > > > > > > From an interaction perspective, Nick’s response correlates with Twitter > as well: > > > > > > > > > > > > > > > > > > > > > > > > Thanks, > > > > > > > > Tatham Oddie > > > > au mob: +61 414 275 989, us cell: +1 213 422 7068, skype: tathamoddie, > landline: +61 2 8011 3982, fax: +61 2 9475 5172 > > > > > > > > my business: tixi.com.au – Ticketing without the dramas > > > > > > > > > > > > > > > > > > > > > > > > > > From: ozsilverlight-boun...@ozsilverlight.com [mailto: > ozsilverlight-boun...@ozsilverlight.com] On Behalf Of Nick Randolph > > > > > > Sent: Tuesday, 1 December 2009 10:55 AM > > To: ozSilverlight > > Subject: RE: Our new silverlight site > > > > > > > > > > > > > > Ross > > > > > > > > > > > > > > > > > > > > > > Since as you said this was a bit of a “cheap marketing email” I’m going > to retaliate by providing what I hope will be constructive criticism: > > > > > > > > > > - I hate menus that disappear! The way the menus disappear > completely makes the site hard to use. I flipped windows whilst the site > was loading (sorry short attention span) and when I came back the menus had > already gone – took me a while to find them. > > > > > > > > > > - The site’s infuriatingly slow – all the ui transitions are too > slow for my liking. > > > > > > > > > > - There are some positioning issues whereby the close icon is > half cut off by the edge of the screen > > > > > > > > > > - When you go into looking at one of the products ( > http://www.michaelhill.com/#ProductList?ProductMenuItemId=8&ProductMenuSubItemId=&ParentScreenId=3) > it’s then not clear where to go from there..... > > > > > > > > > > > > General feedback – visually it’s quite pleasing. Navigation leaves quite > a bit to be desired. > > > > > > > > > > > > Nick Randolph | Built To Roam | Microsoft MVP - Device Application > Development | +61 412 413 425 > > > > > > The information contained in this email is confidential. If you are not > the intended recipient, you may not disclose or use the information in this > email in any way. Built To Roam does not guarantee the integrity of any > emails or attached files. The views or opinions expressed are the author's > own and may not reflect the views or opinions of Built To Roam. > > > > > > > > > > > > > > > > > > > > > > From: ozsilverlight-boun...@ozsilverlight.com [mailto: > ozsilverlight-boun...@ozsilverlight.com] On Behalf Of Ross McKinnon > > > > > > Sent: Tuesday, 1 December 2009 9:51 AM > > To: ozsilverlight@ozsilverlight.com > > Subject: Our new silverlight site > > > > > > > > > > > > > > > > > > Hi all, as you guys aren’t exactly our target market, this can’t be > considered a cheap marketing email to promote our new website, but more a > demonstration of how silverlight can be utilized to create a global retail > branding site. > > > > > > > > > > > > > > > > On Monday, we released our new website which is written completely in > silverlight. If you get a chance to look at the site (www.michaelhill.com) > it has a number of interesting technical features that I would like to point > out to you all. > > > > > > > > > > 1. Heavy integration of smooth streaming video. > > > > > > 2. Deep zoom for the product carousel. Significant bandwidth > savings are made by the in-built lazy loading of deep zoom product images, > plus the natural friction effect. > > > > > > > > > > 3. Integrated video inside a deep zoom image (company history > section). > > > > > > 4. Search engine optimisation. > > > > > > 5. Deep linking : > > > > > > a. From search engine optimisation links > > > > > > b. Send to friend links > > > > > > c. Browser integration with forward/back buttons > > > > > > d. Sets the browser/tab title > > > > > > e. Appropriate link / title for adding to browser favourites. > > > > > > 6. Client side state. This reduces load on server such that when a > user visits a page once, then navigates away / back, the application doesn’t > have to fetch data from the server. This is difficult to do in a > traditional web application. > > > > > > > > > > 7. Custom install experience. > > > > > > 8. Analytics integration (via google analytics / javascript). > > > > > > 9. Isolated storage allows us to persist a ‘super cookie’ using > serialized C# objects. > > > > > > 10. MVVM pattern. Dependency injection. > > > > > > 11. Application lifetime objects / client side services. > > > > > > 12. Animations / effects / scaling create smoother experience for > user without unsightly page refreshes. > > > > > > 13. ADO.NET <http://ado.net/> data services integration. Rest based > / loosely coupled / dynamic data access. > > > > > > a. Easy to secure via policies rather than code. > > > > > > 14. Data driven application, where all menus / and content on > particular screens can be changed via CMS. For example, the product > carousels are all data driven. Dynamic loading of Xaml at runtime allows us > to substitute in content / animations without rebuilding the application. > > > > > > > > > > You might have seen Ross Jempson post to the silverlight list > occasionally. He is the owner and primary developer of the development > company that implemented our site. We believe we have achieved a fantastic > result and the capability of silverlight has helped us get there. > > > > > > > > > > Enjoy, > > > > > > Ross (on day 1.....) > > > > > > > > > > _______________________________________________ > > ozsilverlight mailing list > > ozsilverlight@ozsilverlight.com > > > > > > http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight > > > > > > > > > > -- > > Miguel A. Madero Reyes > > > > > > www.miguelmadero.com (blog) > > m...@miguelmadero.com > > > > > > > > > > _______________________________________________ > > > ozsilverlight mailing list > ozsilverlight@ozsilverlight.com > http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight > > > > > -- > Miguel A. Madero Reyes > www.miguelmadero.com (blog) > m...@miguelmadero.com > > > > > -- > Miguel A. Madero Reyes > www.miguelmadero.com (blog) > m...@miguelmadero.com > > > _______________________________________________ > ozsilverlight mailing list > ozsilverlight@ozsilverlight.com > http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight > > > > ------------------------------ > Get gifts for them and cashback for you. Try Bing > now.<http://www.bing.com/shopping/search?q=xbox+games&scope=cashback&form=MSHYCB&publ=WLHMTAG&crea=TEXT_MSHYCB_Shopping_Giftsforthem_cashback_1x1> > > _______________________________________________ > ozsilverlight mailing list > ozsilverlight@ozsilverlight.com > http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight > > -- Miguel A. Madero Reyes www.miguelmadero.com (blog) m...@miguelmadero.com
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