2009/12/2 Scott Barnes <[email protected]> > Most of the research I've read / conducted around "plugins + risk" has > constantly shown that the average user will install anything put before them > provided they get access to the context of what they were seeking. > 400million+ installs of Silverlight testifies to this behavior. >
If you use javascript you lose up to 7% of users because their browsers either don't run it, have it turned off or have McAfee/Norton/Whatever "screw with my Internet experience 2009 edition" installed. Let me explain that to you in another way: If you are going to sell $1 000 000 worth of stuff in a year on your site, then you will be immediately flushing $70 000 of your revenue down the can. If you're paying $ to acquire a lead, you're throwing out $7 in every $100 of your EDM budget. And I'm just talking about JS. Sending out marketing and then presenting customers with an Install button instead of a sales call to action is crazy. Don't get me wrong, SL and Flash have their place and I love kongregate.com- but as an adjunct, not an impediment to a transaction. -- David Connors ([email protected]) Software Engineer Codify Pty Ltd - www.codify.com Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact
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