7% where did you get that stat from? Is that 7% geo-specific? in that would say China bump that number into the higher 7 percentile bracket, meanwhile 90% of the US is in the lower 2%. Assuming its a flat 7% across all countries, now comes the potential vs reality question.
In that out of that 7% what is the potential of buying / actionable customer base vis the reality of 7% of users not caring? If i said to you that i can reach 400million customers tomorrow in total, and yield say 48% return on actionable events, vs i can target 1billion tomorrow with a 48% click through, how would that change your ROI assessment? What works for Honda doesn't necessarily work for Ford is my point :) ________________________________________ From: [email protected] [[email protected]] On Behalf Of David Connors [[email protected]] Sent: Tuesday, December 01, 2009 4:34 PM To: ozSilverlight Subject: Re: Our new silverlight site 2009/12/2 Scott Barnes <[email protected]<mailto:[email protected]>> Most of the research I've read / conducted around "plugins + risk" has constantly shown that the average user will install anything put before them provided they get access to the context of what they were seeking. 400million+ installs of Silverlight testifies to this behavior. If you use javascript you lose up to 7% of users because their browsers either don't run it, have it turned off or have McAfee/Norton/Whatever "screw with my Internet experience 2009 edition" installed. Let me explain that to you in another way: If you are going to sell $1 000 000 worth of stuff in a year on your site, then you will be immediately flushing $70 000 of your revenue down the can. If you're paying $ to acquire a lead, you're throwing out $7 in every $100 of your EDM budget. And I'm just talking about JS. Sending out marketing and then presenting customers with an Install button instead of a sales call to action is crazy. Don't get me wrong, SL and Flash have their place and I love kongregate.com<http://kongregate.com> - but as an adjunct, not an impediment to a transaction. -- David Connors ([email protected]<mailto:[email protected]>) Software Engineer Codify Pty Ltd - www.codify.com<http://www.codify.com> Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact _______________________________________________ ozsilverlight mailing list [email protected] http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight
