>I'm spending this week working in a lab that has digital to >photo paper printing capability. >What a gong show. >First, there seems to be no standards in the industry, and we >are being asked to support 3 different memory card styles, plus >microdrives, plus floppies and CDs.
[slight snip] >Anyway, the people who make this stuff need to do some more >market research. Maybe try to make digital photography easy. >Film users can literally aim and shoot, and expect reasonable >results, with no knowledge base. >Digital users seem to need a course in rocket science to get >pictures. If I were in charge at Kodak, I'd settle on a method of digital storage, whether it be CF card or whatever, I'd re-launch my digital hardware (cameras and storage cards) in a humongous blitz, calling it Digital Film, and force it into the family snapshot users' minds. All previous digital standards are old and defunct! Digital Film is *the* replacement for that old favourite 'film'. Now you can truly enter the digital age with an exciting new range of digital cameras from Kodak, and they all use just one way of keeping those cherished photos: Digital Film. Buy a Kodak camera, or any of the following cameras (x, y, z), and use Kodak Digital Film: an easy solution to all the complexity of taking digital pictures. Simply drop it into your favourite high street lab and you'll get back what you've always had in the past - beautiful prints on Kodak paper, a CD of your photos so Uncle Ernie and Aunti Flo can have some reprints later, and a freshly wiped Kodak Digital Film ready to take some more super pictures. Digital memories with Digital Film, only from Kodak. This achieves several things. Importantly, it clarifies the process for the average family snapper beyond simplicity itself. It's even easier than film, because you don't need to thread the stuff from the old outdated cassettes into the camera, you simply pop in the DF card and away you go. Pics taken, you drop in the DF card to the supermarket minilab, and for 3.99 you get back 2 or 3 dozen prints, a CD of all the shots for any later reprints, and your DF card, wiped, ready to go again. After it takes off, which it would ( 'Henry - which kinda camera shall we get, it's all so confusing - look at all these cards and things - oh - there's this Digital Film thing from Kodak, that sounds really easy...') then other makers could get in on the act - Fuji Digital Film, Agfa Digital Film, and so on. Sure they would be either a CF card or a memory stick or whatever the standard was, but in the public conscioussness, it would effectively be *the* replacement for film. The real fly in the ointment is getting them to standardize the format :-) .02 Cheers, Cotty PS- I'll bet that Wychwood's Hobgoblin that Kodak already hold the trademark on 'Digital Film'...... ____________________________________ Free UK Macintosh Classified Ads at http://www.macads.co.uk/ ____________________________________ Oh, swipe me! He paints with light! http://www.macads.co.uk/snaps/ ____________________________________
