What can they say? The point of any ad is to sell a product, and your conclusion cannot be "we are one of many fine camera brands available". Even if skill is more important there is a reason why we on this list buy Pentax instead of those other "scurvy dawg" brands (I love that phrase.) Also, you could argue that they are saying "our cameras are good enough not to inhibit your creative efforts." I think not, however; the point of advertising is to say "we rock and they s**k".
Steven Desjardins Department of Chemistry Washington and Lee University Lexington, VA 24450 (540) 458-8873 FAX: (540) 458-8878 [EMAIL PROTECTED] >>> Bad, as they continue to promote the ethos that it is the equipment that produces the quality/goodness/desirability/insertyourownparameterhere in the photograph. We all know that's not true, don't we? mike
