Hi Paul,
Over the years as a "committed" Pentax user one thing I could always rely on
them for was a total lack of marketing. All this discussion IMHO is a dead
end if Pentax dosn't actually go out there and MARKET the stuff. It wouldn't
matter if it had 9 focussing points, a metal mount and worked with your
grandfathers uncles old lenses if nobody knows about it. You can have the
greatest product in the world but if no one knew about it no one would buy
it. Coke spends U$D 1 billion a year on advertising the worlds most
recognised brand, when was the last SLR Pentax ad you've seen. I think that
if Pentax dosn't market the *ist or the *istD its gonna flop, and not
because its a bad product BTW.

Feroze
----- Original Message -----
From: "Paul Franklin Stregevsky" <[EMAIL PROTECTED]>
To: "'Pentax-Discuss'" <[EMAIL PROTECTED]>
Sent: Wednesday, March 05, 2003 2:33 AM
Subject: Re: *ist D price issues (WAS: Re: *Ist focusing issues)


> Back in the early 1990s, when Borland's Quattro "owned" the PC database
> market, Lotus tried to steal market share by offering a deep introductory
> discount for Lotus's new product to anyone who would send in Page 1 of the
> Borland Quattro manual. Lotus would lose on every such sale, but they
> figured they needed to do this in order to gain a foothold.
>
> Borland responded by taking out full-page ads that offered a free Page 1
to
> anyone who requested it!
>
> I'm concerned that Canon or Nikon, with their deep pockets, will lower the
> prices of their DLSRs just long enough to knock Pentax out of the race.
>
>

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