I would like to see Pentax as something akin to Apple in PCs (which is personal computer for those younger, not an IBM type PC which runs microsoft <g>). Products that stand out by their features and usability. Like a big viewfinder, etc.
However, in photography these niche markets are probably even smaller, and Apple does have the profitable graphic professional market much covered, unlike Pentax. What I would like most would be a no-nonsense digital camera. One that doesn't take you from the essentials of photography - seeing well and controling quickly. But I guess there are not enough prospective buyers like us :) Frantisek