General Mills owned the Chinese restaurant chain Joyce Chen in Minneapolis-St.Paul, Minnesota. It was a very successful chain in the twin cities with their Swede/Norwegan heritage. They did focus groups up there and decided to take the chain national.
Unfortunately for them, other major Metros in the US had a bigger chinese population and more authentic chinese restaurants. The chain failed and they learned a lession about doing their focus groups only in their own back yard. Regards, Bob S. [EMAIL PROTECTED] wrote: > We once stopped for the night in New Orleans on our way > somewhere, and the cousin with whom we were staying took us > out to dinner at his favourite restaurant. Which happened > to be a Chinese restaurant. > Sounds like a similar principle. > :-)
