You mean doing a survey in Los Angeles will not tell you how your business will
do in New York City? How strange. (LOL!)
--
[EMAIL PROTECTED] wrote:
General Mills owned the Chinese restaurant chain Joyce Chen in Minneapolis-St.Paul,
Minnesota. It was a very successful chain in the twin cities with their
Swede/Norwegan heritage. They did focus groups up there and decided to take the chain
national.
Unfortunately for them, other major Metros in the US had a bigger chinese population
and more authentic chinese restaurants. The chain failed and they learned a lession
about doing their focus groups only in their own back yard.
Regards, Bob S.
[EMAIL PROTECTED] wrote:
We once stopped for the night in New Orleans on our way
somewhere, and the cousin with whom we were staying took us
out to dinner at his favourite restaurant. Which happened
to be a Chinese restaurant.
Sounds like a similar principle.
:-)
--
graywolf
http://graywolfphoto.com/graywolf.html
