Must be a different Joyce Chen from the one(s) in Boston. I met "Joyce
Chen" at one of her restaurants in Boston, and the food was unbelievably
good. There were quite a few "chinese" people in the restaurant as
well. She is survived by her daughter Helen, who I think is still
running the restaurants.
[EMAIL PROTECTED] wrote:
General Mills owned the Chinese restaurant chain Joyce Chen in Minneapolis-St.Paul,
Minnesota. It was a very successful chain in the twin cities with their
Swede/Norwegan heritage. They did focus groups up there and decided to take the chain
national.
Unfortunately for them, other major Metros in the US had a bigger chinese population
and more authentic chinese restaurants. The chain failed and they learned a lession
about doing their focus groups only in their own back yard.
Regards, Bob S.
[EMAIL PROTECTED] wrote:
We once stopped for the night in New Orleans on our way
somewhere, and the cousin with whom we were staying took us
out to dinner at his favourite restaurant. Which happened
to be a Chinese restaurant.
Sounds like a similar principle.
:-)
