On Aug 29, 2004, at 6:52 PM, Bob W wrote:
Hi,
Who cares? It's smart advertising. They're apparently getting away with
it. The networks haven't refused the ads, nor has the fcc made them
pull it. People who want point and shoot digitals so they can send
images to their friends will probably remember that "Pentax is the
official camera of the internet."
This seems to imply that people who use p&s digitals are not smart enough to spot advertising bullshit. Sounds like pompous crap to me.
Most consumers may well be smart enough to spot advertising bullshit. But most consumers don't spend much time thinking about it. If you can create an impression with advertising mssage, it may well work for a lot of consumers. It's almost subconscious. They may not spend any time thinking about the message, but it sticks. It doesn't mean they're stupid, it must means they absorb little bits of information on the fly. That's how advertising works. It's not about presenting logical arguments. That job falls to the press.
Too bad they don't have enough money
to run the ad frequently in prime time. Advertising is the art of
knowing what you can get away with it. It has nothing to do with truth.
I happen to think that's a good thing. It's all part of a free market
economy.
One man's advertising is another man's propaganda. Personally I think most advertising is pollution and should be treated as such.
Fine. But advertising works for many consumers. Advertising is part of what makes a free market economy function. It's part of how I earn my living. I don't care if you don't like it. Nor do the majority of free people in the world. Tightly regulated socialist and communist societies prohibit advertising of goods and services. The freedoms that are allowed by any society are a matter of choice, and it's a choice we all have to make.
Cheers, Paul
-- Cheers, Bob
"If you tell a lie big enough and keep repeating it, people will eventually
come to believe it"
Goebbels
