lower prices is a good way to lose money. prices are dropping so fast that a
camera has to make back its development costs in about 4 or 5 months tops,
with DSLRs having maybe a year to do it. at that point, the camera is
obsolete compared to its competition, whether or not it is functionally
obsolete, and has little remaining sales potential.
Herb....
----- Original Message -----
From: "Pål Jensen" <[EMAIL PROTECTED]>
To: <pentax-discuss@pdml.net>
Sent: Wednesday, June 01, 2005 12:45 PM
Subject: Re: Predictable Pentax
The main struggle for DSLR's at present is lower price. Lower prices means
higher volumes particularly for Pentax. As Pentax are about to increase
their customer base for DSLR such a move is hardly surprising. In fact,
all manufacturers most important arena are in the lower price segments. A
difference from the last 15 years for Pentax is that they now intend SLR's
to become their main target area making comparisons to the 90's not very
relevant.
