UMMM, excuse me this wasn't just a cost reduction, this was a feature reduction...Cost reduction in itself is always important to remain competetive no doubt but this was more than that because key functions were removed so its basically a bottom of the line model at the top of their line at the same time.
secondly, I have 20 years exeperince in an electronics engineering lab at a manufacturing facility so my opinions are not without any experiences in the the field either... jco -----Original Message----- From: Mark Roberts [mailto:[EMAIL PROTECTED] Sent: Tuesday, September 20, 2005 8:28 AM To: pentax-discuss@pdml.net Subject: Re: Camera engineering (was Re: Rename request) "Mark Erickson" <[EMAIL PROTECTED]> wrote: >Anyone here with manufacturing engineering background care to actually >make some estimates? Say in the number of engineering hours, broken >down into design, development, integration, and test? I have a little background in this area, having worked in the Components Engineering department for an electronics manufacturer. I won't give exact estimates but I will say that anyone who's never worked in the business has no idea how zealously cost reduction is pursued. The design engineers count every part that goes on a circuit board, regardless of cost, and strive to reduce the number of part placements (even though these placements are performed by lightning-fast robotic equipment). Every part placement contributes just a fraction of a cent to overall cost, but it's counted. Selection of the parts themselves is scrutinized thoroughly. I had a friend who was a sales rep for HP Semiconductor (before it was spun off to become Agilent Semiconductor... and when they still *had* field sales reps) who told me that a *half cent* per component price difference could decide whether he won or lost a bid. In addition to the cost of the part itself, there are also any other parts associated with it. One voltage regulator I.C. might require three external resistors and two capacitors to function, while another may require six resistors and one capacitor. So besides considering which I.C. is cheaper, they figure in the cost of the external components. Capacitors are generally cheaper than resistors, but the cost varies with value so the one that requires two capacitors *may* still be cheaper... for some designs, but not necessarily for others. Then the cost of the extra component placement is figured in. Components that have to be hand-placed are anathema: Any engineer who puts one in his design will have to justify it to high levels of management. Trim potentiometers are to be avoided if at all possible. Potentiometers and electromechanical devices in general are to be avoided wherever possible. (Simply from a manufacturing standpoint, I have concluded that the existence of the potentiometer alone in the old Pentax K-mount makes its return in the 21st century a complete non-starter: You can stick a fork in it, it's done.) The scary part to me is that the company I worked for was in a much less competitive business segment than mass-market consumer goods (they enjoyed profit margins on each product that Pentax, Canon, Nikon can only *dream* of). In Asian electronics manufacturing plants I have no doubt that they're even more fanatical than the environment in which I worked. -- Mark Roberts Photography and writing www.robertstech.com
